Eventos

🎭 During Fitur 2025 in Madrid, 83% of 153,000 professional visitors are expected to partake in 232,900 night outings, spending an average of €79.1 per outing, generating an economic impact of €18.4 million. "Fiesta is Madrid" campaign offers 100 entertainment options, celebrating its 11th year, with support from Madrid's local government. The II Edition of the Madrid Nightlife Tourism Guide will be unveiled on January 23 at 18:00.

🏢 The 5th edition of "La Noche del Agente de Viajes" will take place on January 21st, 2025, at the Hotel Eurostars Madrid Tower in Madrid. Organized by Hosteltur and Fundació Mallorca Turisme, the event coincides with the eve of Fitur 2025, starting from its first edition in 2019. The gala dinner begins at 20:30 hrs with each sponsor inviting eight travel agents to their table, capping at ten people per table. A post-dinner party with an open bar kicks off at 23:00 hrs. Attendees can win prizes worth at least €600 from sponsor-donated draws, reinforcing industry relationships in a festive atmosphere.

🏨 Tourism forums at Fitur, considered excessive just as last year, are scheduled prior to the Ifema fair. The important Exceltur forum will not take place this year. Hotusa's forum, noted for high-level air transport panelists, is set for January 20th. Multiple forums, alongside work breakfasts and media engagements, will occur on January 21st, the eve of the fair. The high frequency of such events may dilute their impact, with notably few key hotel leaders participating this year.

🏨 Hoteltrends Arena, organizado por Hotelverse y BEONx en Fitur 2025, congregará a más de 40 ejecutivos hoteleros. El evento incluirá debates sobre Inteligencia Artificial y estrategias sectoriales. Entre los participantes figuran Simón Pedro Barceló y Marc Rahola Matutes. Las mesas destacadas serán "Startups e Innovación en Hospitality" y “Estrategia e innovación, el arte de ver lo invisible” con Simón Pedro Barceló del Barceló Hotel Group, el miércoles 22 de enero. Se abordarán temas de personalización de servicio con IA y adaptación a la economía de la experiencia.

🏢 Fitur 2025 will be held from January 22 to 26 at Ifema Madrid, specifically at Pavilion 8, Stand 8D36. The article was updated on 2025-01-14T16:23:35+01:00 by author Silvia Gualano.

🇧🇷 Brasil began a promotional campaign in Madrid highlighting its cultural and natural attractions ahead of Fitur 2025, where it's the guest country of honor. Starting on Madrid's EMT buses, the ads will later expand to the Metro and areas like Goya, Velázquez, and Serrano. The campaign coincides with Fitur, from January 22 to 26 at Ifema, aiming to position Brazil as a top tourism destination. Brazil saw a 12% increase in international arrivals in 2024, reaching 6.6 million visitors, the highest since 1970. The campaign targets the European market, particularly Spain, where tourist arrivals are expected to grow 10% by 2025, thanks to expanded air routes. Brazil's Minister of Tourism, Celso Sabino, believes Fitur 2025 is an excellent opportunity to promote the country's diverse cultural and natural landscapes.

✈ Mexicana de Aviación, once touted by former President Andrés López Obrador as Mexico's aeronautical solution, slashes 8 of its 17 routes, exiting destinations such as Campeche, Acapulco, Puerto Vallarta, and Ixtapa. Managed by Mexico's Ministry of Defense, the airline fell short of its 3 million passenger target for 2027, ending the year with just 382,000 passengers. In May, the airline will add 20 new Embraer E2 jets. The underperforming Maya Train, recently completing its last phase, fails to attract riders, especially tourists in the Riviera Maya and locals, despite its comparable standard to other rail systems and infrequent services. New routes suspension aligns with President Claudia Sheinbaum's restructuring strategy for the company.

📍 The Vitoria airport in the Basque Country aims to establish a new direct flight to New York. The government led by Imanol Pradales included this goal to position Foronda as a hub for transoceanic and cargo flights. Talks with various airlines are underway to achieve this. A strategic plan has been launched to assess the viability of long-haul routes. The Foronda runway, at 3.5 kilometers, is among Spain's longest. In 2023, the airport set a passenger record with 309,929 users. To attract low-cost airlines between 2025 and 2027, VIA has allocated €6.2 million, targeting 500,000 annual passengers and expanding its airline variety beyond Ryanair's current dominance.

🌍 Fiturtechy, the tech section of the International Tourism Trade Fair (Fitur), is celebrating its 17th edition from January 22nd to 24th at Ifema Madrid Pavilion 10. Themed "The Thousand and One Journeys," this event features robotics, cloud technologies, data management, and sustainability as transformation pillars in tourism. Four forums will discuss the impact of technology, sustainability, and innovation on the industry. Partners include Cajamar, AdQuiver, Maarlab, American Express, Veolia, and Enovam, which is involved in over 250 energy efficiency and renewable energy projects.

✈ Iberia, to maintain flights between Madrid and Santo Domingo, contracted Wamos Air and Iberojet due to fleet shortage from A330 maintenance. The service started on December 18 and will continue until at least December 29. Wamos Air contributes an A330-300 seating 292 passengers, whereas Iberojet provides an A330-900 with a capacity of 310 travelers. Iberia currently operates 9 weekly flights on this route, increasing to 12 in January and planning 10 per week in February and March.