Distribución y Revenue Management

🏖 Benidorm, previously holding nearly one in five Imserso program spots, sees a drastic reduction in its hotel offerings for the upcoming season starting September 23, due to hotels refusing contract conditions that don't cover operational costs. Only 16 participating hotels are confirmed—11 three-star and 5 four-star establishments. The number has nearly halved from 28 hotels in 2022/2023 to 20 in the last campaign. Hotels will receive 25 to 26 euros per person per night, well below the desired 34 to 35 euros.

✈ Turkish Airlines launches a new route from Santiago de Chile to Istanbul, starting on December 18, with a stopover in Sao Paulo. This addition means Chile becomes the tenth American country Turkish serves, connecting to its 26th airport in the continent, and further expanding the network for residents traveling to the Far East. The Gulf airlines, specifically Emirates, have also expanded in the region, serving cities like Rio and Buenos Aires.

📡 In the context of hotel accommodation choices, 94% of travelers use metasearch engines to book their stays, making such platforms essential for hoteliers to tap into new markets and increase bookings.

📖 The "Viaja+65" initiative in Valencia offers subsidized stays from October to December for seniors, with accommodation compensation of €35 per person per day, a notable increase over the official Imserso program's €25. Participants can choose from 5-10 night stays at a 40% subsidy, with €100 extra credit for activities. There's a €600 subsidy cap for solo travelers and €900 with a companion. The program begins on October 14, with an initial €1.1 million investment, aiming for 50,000 overnight stays and 7,000-8,000 beneficiaries. By 2025, a €6 million investment is planned to offer 40,000 spots and nearly 300,000 overnight stays.

🏖️ Turismo Social, part of Ávoris Corporación Empresarial, announces its hotel offer for the 2024-2025 Imserso travel season, with 201 hotels across the Spanish coast and islands—9 more than last season, representing a 5% increase. Sales start on September 23, featuring 886,269 spots divided into: 443,887 for Coastal Peninsula Tourism, 230,039 for Insular Coast Tourism, and 212,343 for Getaway and European Tourism. Destinations include the Mediterranean coast, the Balearic and Canary Islands, and cultural and nature tourism options with accommodations distributed as 53 in Catalonia, 48 in Valencia Community, 38 in Andalusia, 30 in Canaries, 25 in Balearics, and 7 in the Region of Murcia.

🏨 Gabriel Escarrer, CEO of Meliá Hotels International, suggests room for increased hotel prices in Spain, highlighted during the opening of La Casa de las Artes Meliá Collection in Madrid. Comparing Spanish regions like Marbella and Ibiza to pricier destinations such as Santorini, Mykonos, and the Italian coast, Escarrer notes Spain's competitive edge in both vacation and urban settings. He emphasizes quality over quantity, aiming to attract high-value tourists from America, the Middle East, and Asia, enhancing Spain's offerings beyond just sun and beach to include cultural heritage, gastronomy, infrastructure, and safety.

🏖 Comunidad Valenciana launches "Viaja +65" program, as announced by President Carlos Mazón, to boost tourism demand among seniors over 65 during the off-season, from October 14 to December 20. Aimed at benefiting 7,000 to 8,000 residents, it's expected to generate 50,000 overnight stays. Madrid will host the third edition of the Sustainable Tourism Ágora on October 10 at the Teatro Albéniz, discussing sustainable initiatives for competitive advantages in the tourism industry. Renfe, Ouigo, and Iryo face financial challenges in their first year of competition in high-speed corridors, despite increased passenger numbers, due to price wars and high track fees, up to 51% of costs.

🏛 Egypt faces a tourism issue with its national museum located in Tahrir Square, Cairo, which has been insufficient for over 20 years. A new museum near the Pyramids, partially opened after a $1 billion investment, awaits completion. The highly anticipated new museum's opening, originally set for late this year, has been indefinitely postponed by the government to add new galleries and expand with a second museum. Currently, only 10% of the museum, including Ramses II statues, is open to visitors, with the main gallery of 5,500 works pending a launch date. Tourists must visit both distant museums, amidst concerns over regional conflicts like Gaza affecting tourism.

🏖 In September 2024, Turismo Social (Ávoris) will offer trips for retirees with 185 hotels, despite hotelier criticisms about low payment from the Imserso program. The number is down 4% from 192 last year, and far below the 235 participating in 2022/2023. Sales start on the 23rd in Andalucía and other regions, followed by Asturias and additional regions on the 25th. The hotels are distributed across the Spanish coast with 143 on the peninsula and 42 on the islands.

📈 En la gestión hotelera, KPIs como Ocupación Hotelera, ADR, RevPAR, GOPPAR, y CPOR son cruciales para maximizar rentabilidad y satisfacción del cliente. Herramientas como Net Promoter Score y encuestas de satisfacción evalúan la experiencia del huésped, mientras que una alta tasa de retención de clientes indica efectividad en fidelización. HotelGest proporciona software para monitorear estos indicadores en tiempo real, optimizando la eficiencia operativa y estrategias del hotel.