Distribución y Revenue Management

💸 In Madrid, a luxury hotel room costs at least €1,000, a significant increase from five years ago. Barcelona's average hotel night price was €190 from January to August 2024, up €16 from the same period in 2023. Business travelers, facing rising accommodation costs across Europe, are considering alternatives like videoconferencing, cheaper hotels on city outskirts, or "corporate housing" apartments. Apartool offers a B2B platform for managing corporate housing, aiming to make apartment booking as efficient as hotel reservations. In Barcelona, a 40-night stay costs €4,264 (€107/night), while in Madrid, a 74-night stay in a studio costs €6,622 (€90/night). Businesses value apartments for convenience, cost-saving, quality services, and integrated billing.

💳 Madrid, 26 de septiembre de 2024 - Adyen reveals that over one-third (36%) of consumers abandon hotel reservations due to limited payment options. Despite 6% of Spanish hotels not considering multiple payment options important, 30% cannot accept BNPL and Apple Pay. Online payment preferences include app payments (24%), e-wallets (16%), and social media bookings (12%). Over half (55%) dislike paying in full upfront, and 72% favor flexible cancellation policies. Adyen's Hospitality Report indicates that payment flexibility influences guest experiences and repeat bookings.

🏨 SEO (Search Engine Optimization) techniques ensure a hotel's website ranks among the top search results. Effective SEO helps users quickly find pet-friendly hotels in central Madrid, for example, attracting the ideal guest to the hotel. Online visibility is crucial since being on Google's second page means lost opportunities. SEO helps hotels find their perfect guests, boosts direct bookings, and outperforms competition. Key areas of optimization include SEO On Page (content optimization), SEO Off Page (building authority and quality links), SEO Local (geolocalized searches), and SEM strategy (paid advertising). A combination of SEO with SEM can significantly enhance a hotel's online visibility.

📈 Marcel Forns, director general of a corporate travel agency association (TMC), highlights the challenge of content fragmentation in the travel industry, affecting efficiency, transparency, and increasing costs. This issue impacts the entire value chain, demanding complex solutions. A report addressing this issue was discussed at BTA's Autumn Conference in Gibraltar with industry leaders. The study, conducted by GEBTA, BTA, and ATMC in collaboration with Black Box Partnerships, surveyed corporations, providers, and travel agencies from the UK, Australia, and Spain. Key impacts include reduced management efficiency, transparency, and increased costs. Strategic recommendations were outlined to improve service delivery and maintain competitiveness.

🏠 Bertrand Sava, Joan Barceló, Carlos Saniger, and Javier Soriano will be featured on Hosteltur TV's space this week. Tourism activities account for two-thirds of e-commerce spending in Spain. The broadcast from fibwiTV is available in the Balearic Islands on Thursday from 21:00, also streamable via fibwiTV's web and app, with replays on Hosteltur TV's YouTube channel every Friday. Hosteltur TV is sponsored by OK Mobility and supported by AETIB.

🏨 In the first half of the year, Spain saw 56 hotel transactions totaling 1.600 billion euros, with Baleares and Barcelona capturing 54% of investment. National investors conducted 64% of the deals, signifying a strong increase from 2023. Institutional investors made 69% of purchases, with upscale hotels accounting for 38% and luxury hotels 30% of sales. Europe's hotel investment reached 11.600 billion euros, led by the UK, Spain, and France. The second quarter alone saw transactions double from the last year to 5.600 billion euros. Luxury and upper upscale hotels comprised 47% of Europe's total hotel investments in the first semester of 2024.

🏦 Hotelbeds delays its stock market launch, initially announced for October 2022, to Q1 2025 due to geopolitical uncertainty. Shareholders Cinven, EQT, and CPPIB cite Middle East conflict and upcoming U.S. elections on November 5 as reasons. The Mallorca-based company, valued at €4 billion, experienced record results in 2023 with a turnover of €8.4 billion, EBITDA of €369 million, and an operational margin of 56%. Hotelbeds registers over 5.6 billion daily searches and plans to float at least 30% of its capital.

📍 In 1996, online travel agencies (OTA) emerged as new competitors to traditional agencies in Spain, followed by low-cost airlines urging direct booking. By 2006, airlines like Iberia implemented 'zero commission'. B the travel brand, part of B Travel, launched a flagship store in Spain in 2015, as did Azul Marino and Pangea The Travel Store. In 2022, Globalia and Ávoris Corporación Empresarial merged, and Logitravel joined Grupo Viajes El Corte Inglés in 2021. The Asociación Española de Franquiciadores (AEF) reported 2,892 travel agency franchises in 2022. The sector faced changes with the Bolkestein Directive in 2009. Employment in travel agencies approached 70,000 in 2023, with a shift towards leisure spending post-pandemic.

🏨 Hotels boost guest experience and revenue with a Guest App by offering personalized shopping via an integrated online store, allowing room upgrades, exclusive hotel items, and special service packs. Utilizing personalized push notifications can increase sales through real-time offers. The app enables restaurant or bar reservations, spa and wellness treatments, and local activities, potentially with upselling options. Frictionless, instant payments via digital methods like Apple Pay or Google Pay encourage impulsive purchases, enhancing profitability. Implementing a Guest App can significantly uplift a hotel's service and financial performance.

🏕 In August, tourist accommodations outside of traditional hotels reached over 26.1 million overnight stays, marking a 1.5% increase compared to August 2023. Apartments saw a 2% rise to 11.09 million overnight stays, with non-resident nights up by 6.7%. The occupancy rate for tourist apartments was 57.2%, with the UK being the top source market at 32%. Campings led with an 1.8% increase to 11.57 million overnight stays, while rural accommodations dipped by 1.4% to 2.4 million. Hostels recorded 1.12 million overnight stays, up 0.7%. The Valencian Community, Catalonia, and Galicia were popular destinations, with the highest occupancy rates in the Balearic Islands.