Distribución y Revenue Management

📅 In 2024, Mirai achieved milestones such as launching innovative features for its reservation engine and creating Mirai Twin, an immersive 3D digital twin technology. They expanded payment options and integrated with key platforms like Oracle Cloud Marketplace, HubSpot CRM, Cloudbeds, Omnibees, and HotelAvailabilities. Mirai also partnered with Hotel Treats and Affilired, growing to 294 staff across 14 offices in 6 countries. Achieving a decade of collaboration with Club Mac, they also celebrated international growth with expansion in Colombia. Additionally, Mirai's web design team created 275 hotel and chain websites and introduced Mirai Pro, a direct sale platform for agencies and companies. ????

🏠 Marbella leads Spanish cities with more than 100,000 residents in tourist home density, with 48 per 1,000 inhabitants, followed by Cádiz (14.83), Málaga (13.54), Granada (12.38), and Alicante (12.37). Nationwide, Spain nears 400,000 tourist homes, a 16% increase from last year, with Madrid and Barcelona having the highest overall number but lower density compared to smaller cities. Data is from the INE's latest figures for August.

📞 During June to August 2024, Ring2Travel's contact center received 134,878 calls, managing 123,004 (91.20% service level), resulting in 10,148 bookings with an economic impact of €8,298,227 for associated hotels. Compared to summer 2023, this represented growth of 65.37%, with total client hotel revenue reaching €11,061.78. The voice channel has proven to be a strategic element, confirming its continued relevance in the digital age for the hotel industry.

🏖️ Grupo Nautalia, now renamed Travel Live, targets over €1.105 billion in aggregated revenue by 2028, aiming for a 2.8% annual growth from 2023 to 2028. Previously known as Grupo Wamos, the company closed 2023 with over €962 million and anticipates surpassing €990 million by March 2025. Travel Live, led by Rafael García Garrido, will restructure into three divisions, including Nautalia Viajes, Mapa Group, and Wamos Portugal with brands such as Top Atlántico and Geostar.

🏠 Small and medium-sized accommodations in Spain see online travel platforms as beneficial, with 98% reporting increased sales through such platforms. A Booking.com study with Statista highlights a demand for more investment in marketing (65%), entrepreneurial initiatives (64%), and technology (60%), especially artificial intelligence, to ensure competitiveness. Pilar Crespo of Booking.com emphasizes commitment to supporting SMEs, especially in rural areas, to facilitate economic and cultural development. The survey shows that 69% of SMEs in major tourist areas and 81% in less-visited regions like Extremadura and Aragón benefit from online travel platforms, with 96% viewing tourism as a crucial future revenue source, 92% acknowledging their role in preserving local cultural heritage, and 94% valuing collaboration with local businesses and communities for sustainable tourism.

📊 NH Hotel Group, under Ramón Aragonés, rebounded post-pandemic, cancelling a €500 million ICO loan in January 2023—the first Spanish hotel company to do so. NH acquired five Tívoli hotels in Portugal for €133.2 million and four hotels in Brazil for €212 million in 2023. Aragonés, retiring in January 2025, will be awarded the Hosteltur Personality of the Year 2024, honoring his over two-decade career.

💰 Turísticas reservations during the 2024 Christmas season increased by 6% over the previous year, with Spanish bookings up 17%. Despite a slight increase in travel costs, with the average price per person per night rising from 62 to 64 euros (a 4% increase), demand remained strong. Domestic travelers favored destinations like Madrid and Barcelona, while international travel by Spaniards grew by 8%, and expenditure by 10%, with the average price reaching 63 euros. The end of December, particularly from the 26th to the 31st, accounted for 41% of bookings, highlighting New Year's Eve as a peak travel period.

📝 The latest updates introduce customizable design solutions for hotel apps, enhancing guest experience and brand presence. Key metric reports, exclusive to directors, are now emailed monthly, providing data on hotel usage, transactions, and revenue. A new calendar view streamlines therapists' scheduling, balancing workloads and improving operations. Revenue metrics within Insights have been simplified for easier interpretation by hotel managers, and the Concierge Chat now includes intuitive filtering for service requests and reservations, optimizing staff time and guest satisfaction.

✈ Iberia Express increases its capacity for the holiday season, adding 166 extra flights and over 28,000 additional seats from December 19 to January 8, focusing on routes to the Canary and Balearic Islands. The Canary Islands see a 12% boost with 126 extra flights, translating to nearly 23,000 more seats; Tenerife gains the most with 38 additional flights. The Balearics receive 40 extra flights, a 9% increase, with Mallorca getting 30 more flights and over 6,000 seats. Madrid-Menorca route gains 10 flights. Internationally, 3,500 extra seats are added to Marrakech and Dublin routes, growing by 14% and 11%, respectively, with Berlin and London also seeing increased capacity.

🏖️ El turismo español exhibe crecimiento, con el informe 'Smart Observatory Invierno 2024/25' destacando un aumento del 6.5% en el turismo internacional frente al año anterior. Estados Unidos representa un 9% del total de turistas internacionales, con visitantes de América Latina y Sudeste asiático y Australia aumentando en 8% y 29%, respectivamente. La estabilización de la inflación al 2% y el fortalecimiento de monedas extranjeras han mejorado el poder adquisitivo de los turistas en España. Los hoteles de 4 y 5 estrellas han visto un aumento del 11% en plazas desde 2019, y los ingresos por habitación disponible (RevPAR) se sitúan un 17% por encima de los niveles prepandemia. Las reservas directas han subido un 27% en ingresos. Canarias registra un incremento de 3-5% en ocupación respecto a 2023. Previsiones para 2025 apuntan a niveles récord de ocupación y precios, manteniendo así a España como líder turístico en Europa.