Distribución y Revenue Management

📈 La Asociación Española de Empresas de Consultoría Inmobiliaria (ACI) advierte que la reforma fiscal del gobierno español podría afectar 15,000 millones de euros en operaciones de inversión en el sector desde 2014 y reducir la competitividad del país. La reforma, acordada por PSOE y Sumar, propone eliminar el régimen fiscal especial de las Socimi. La CNMV pide cautela, temiendo impacto en cotizaciones y posible deslocalización de empresas. ACI aboga por mantener el marco fiscal y la seguridad jurídica establecidos desde 2009, mientras Merlin Properties e Inmobiliaria Colonial consideran trasladar su sede y revaluar inversiones tras caídas en Bolsa del 7,3% y 5,03%, respectivamente.

🏨 El marketing hotelero incrementa visibilidad y reservas directas, fortaleciendo la reputación y creando conexiones con huéspedes. Utiliza SEO, branding y marketing digital/conversacional para atraer y fidelizar clientes. Beneficios incluyen mayor visibilidad, posicionamiento de marca, fidelización, control de reputación online y aumento de ingresos. Estrategias efectivas fomentan reservas a través de optimización web, contenido de calidad, ofertas exclusivas y herramientas de IA. Asksuite ofrece integración oficial con WhatsApp y un Agente de Reservas con IA. Artículo actualizado el 14 de noviembre de 2024 por el equipo de marketing de Asksuite.

🏨 Hotelverse and EISI SOFT present EISIVerse, a real-time operational management platform for hotels, on November 20, 2024, at 15:00 Madrid time (09:00 Dominican Republic time). The free webinar, aimed at hotel industry professionals, will showcase the benefits of real-time monitoring, predictive analysis, resource optimization, cost reduction, and improved customer experience. Attendees can register via a provided link.

💸 Booking.com, designated as a "gatekeeper" under the EU's Digital Markets Act (DMA), which took effect on November 1, 2022, has eliminated all parity clauses from July 1, 2024, ahead of the DMA's deadline of November 13, 2024. These clauses previously forced hotels to offer the same rates on Booking.com as on other sales channels. Booking partners with approximately 200,000 hotels and accommodations in Spain. Compliance with the DMA allows hotels to set competitive prices on different sales channels, including their own websites, potentially reducing reliance on intermediary platforms. Booking has also introduced a data portability API, improved data access for partners, and controls over personal data flows, aligning with DMA requirements.

📍 Ávoris entered air consolidation in 2022 with Geoclick (Geomoon), then acquired Travelgea Tours (July 2023) and Vista Travel (March 2024). The conglomerate, led by Juan Carlos González, now launches Welcomefly to centralize air consolidation activities. Welcomefly features a new website (b2b.welcomefly.com), multi-GDS service (Amadeus, Travelport), NDC direct connection with 15 airlines, low-cost content, and exclusive groups department. The move aims to streamline processes and retain sales within Ávoris' group, integrating Globalia's brands and other acquisitions.

🏨 Hotel bookings between November 4 and 11 see nearly a quarter made over 90 days in advance and about 15% the day before travel, per TravelgateX. Cataluña is the most booked region, while País Vasco and Castilla y León soar above 50% growth. Year-on-year, País Vasco, Cataluña, Islas Baleares, and Castilla y León bookings rise in double digits, with others declining. Couples dominate bookings with 48.3%, while Spanish travelers lead over half, followed by the UK and China with significant increases.

✈ Iberia has reached an all-time high with Airbus A350 flights from Barajas Airport to North and South America in 2024, averaging 22 aircraft over nine months, an increase from 17 in the same period of 2023. The airline's fleet also includes about 20 A330s, previously the main model until surpassed by the A350. An additional A350 has been added to the fleet, with another purchase option for delivery in 2026. The first of eight A321XLR has been received, offering 30% savings per passenger on routes to Boston and Washington. Iberia's capacity has surged, with a 15.5% increase in available seat-kilometers (ASK) and occupancy rates rising from 89.4% to 90.3% in the first three quarters of 2024.

🏖️ Pensionistas have a new opportunity to apply for the Imserso social tourism program starting Wednesday, November 13, with applications open until May of the following year. The process is recommended to be done online via the Imserso's electronic headquarters or by submitting a completed document in person or by non-certified mail to Imserso, 28080 Madrid. Applicants must have received accreditation letters at home, including their assigned travel type and key number. Despite claims of availability by Ávoris, with three million applicants and only 886,269 spots, there's less than one spot per three people.

💰 Amadeus' net financial debt increased by €370 million to €2.511 billion, 1.09 times the EBITDA for the last 12 months, driven by the buyback of shares for €353.8 million. In the first nine months, Amadeus reported a gross margin of 39.2%, with EBITDA up by 13.3% to €1.806 billion, and revenue growth of 12.6%, reaching €4.6 billion. Revenue from Air Distribution grew by 10% to €2.23 billion, while Technology Solutions for the Airline Industry rose by 16.2%, contributing €1.636 billion. Hotel and Other Solutions improved by 12.9% to €734 million.

💸 Andrea Pfeiffer, director of TUI Spain, Portugal & Americas, reports a successful fiscal year close in 2024, with summer sales surging by 30%. A pivotal strategy in maintaining price stability amid inflation has been a focus on product diversification, including family holidays, group travel, urban getaways, cultural tours, river cruises, and multi-day tours. With over 90% of TUI Spain's offers available online and 60% of bookings made via their website, travel agencies remain the primary distribution channel. The company continues to innovate for 2025, leveraging TUI Group resources like TUI Hotels & Resorts and TUI Musement experiences. Optimistic about the 2024-2025 fiscal year, TUI Spain & Portugal anticipates growth, particularly through expansion in Latin America, where they've launched an exclusive platform for travel agents and clients.