Distribución y Revenue Management

🏢 Riu Plaza Hotels features meeting venues in cities including Guadalajara, Panamá, Madrid, and San Francisco. Hotel Riu Plaza España in Madrid offers 17 meeting rooms for up to 1,500 people with a stunning 27th-floor terrace. Riu Plaza Guadalajara provides 16 meeting rooms for over 1,300 attendees and high-speed WiFi. Hotel Riu Plaza Panama has 23 conference rooms accommodating more than 1,300 people, state-of-the-art audiovisual technology, and is located 250 meters from Soho Mall. Riu Rooftop MICE offers rooftop bar event spaces with city views in locations like Guadalajara and Madrid.

📌 Comunidad Valenciana's tourism sector is suffering due to a natural disaster, DANA, with hotel occupancy dropping to 40% and restaurant revenue decreasing by 75%. Travel from Imserso has also been suspended. International media have broadcasted the devastation, causing fear among potential visitors. Despite initial stable hotel bookings from volunteers, future tourism remains uncertain. Authorities are working to avoid "disaster tourism" and promote recovery, emphasizing that Valencia remains an attractive and accessible destination despite the challenges.

🏨 CoolRooms Hotels, founded in 2018, operates luxury hotels in Spain with three key establishments – Palacio de Atocha in Madrid, Palacio de Villapanés in Sevilla, Palacio de Luces in Asturias, and is expanding with two new locations in Oporto and Lisboa scheduled to open in 2025. Recognized with the Michelin Key in 2024 and multiple awards including “Best Urban Hotel in Europe and the Mediterranean” for Palacio de Villapanés, the brand is committed to sustainability, achieving Bioscore Sustainability certification in 2024, and supports social inclusion, receiving the Compromiso Integra Distinction from Fundación Integra recently.

✈ EasyJet expands its network by launching flights from Lisbon to Sal Island, Cape Verde. Cape Verde, an hour south of the Canary Islands near Senegal, speaks Portuguese and Creole. Sal and Boavista islands host quality hotels. EasyJet now also connects the UK, its primary market, to Cape Verde, overtaking rivals like Jet2. Currently, only TAP and Tui fly to the archipelago. Additionally, EasyJet's financial success allows it to introduce routes to Rimini, Italy from Manchester, Birmingham, and Edinburgh, increase flights to Sardinia and Marrakech, and inaugurate a Mallorca-Leeds connection.

🛫 Madrid-Barajas Airport has increased its connectivity with Asia by 133% compared to 2023, now connecting to 12 Asian destinations via 9 airlines. The recent addition is a twice-weekly route to Shenzhen by Hainan Airlines using a 292-passenger Boeing 787. Iberia's A350 serves the Madrid-Tokyo route, the longest in its network, with three weekly flights. Overall, the airport offers 150 intercontinental routes to 89 destinations in 43 countries, operated by 82 airlines to over 216 destinations worldwide.

📆 En España, durante la semana del 11 al 17 de noviembre, las reservas hoteleras registraron descensos anuales en seis comunidades autónomas: Andalucía (-4.86%), Canarias (-3.51%), Comunidad de Madrid (-2.05%), Comunidad Valenciana (-4.08%), Castilla y León (-23.19%), y Aragón (-7.05%). A pesar de esto, las reservas anticipadas (más de 90 días de antelación) se mantuvieron altas, representando el 23.7% del total, manteniéndose así por encima del 20% desde finales de septiembre. Las variaciones en reservas también incluyen aumentos en regiones como Cataluña (+10.43%) y Baleares (+21.16%).

🎬 In 2023, Madrid's advertising film industry generated €212 million, with the autonomous community hosting 42% of Spain's filming days, the highest in the country. This sector's turnover reached €693 million, a 32% increase over two years, with Madrid accounting for 36% (€250 million), as reported by 48 advertising film producers. European clients represent 66% of international billing, followed by North America (15%) and Latin America (13%).

🏖️ Marriott Bonvoy's "2025 Ticket to Travel" report, involving 21,374 adults from 10 EMEA markets and over 2,000 Spanish travelers, reveals 86% of Spanish travelers plan to take as many or more vacations in 2025 compared to 2024. Price is increasingly significant, with 96% considering it important and 73% very important. In 2025, Spanish travelers are expected to average 4.4 holiday trips, including 2.1 domestic, 1.4 short distance, and 0.9 long distance trips. High-income travelers may take 4.6 domestic and 3.7 international trips annually. Popular trends include "Heritage Holidays" (53% interested) and "Bravecations" (60% willing to try daring activities). Preferred destinations for 2025 are Europe (76%), especially Spain (55%), and the luxury sector sees 68% of affluent Spanish consumers likely to book 5-star accommodations.

📌 Apple's upcoming privacy updates in December will transform email marketing strategies for hotel marketers by altering engagement metrics like email open and click rates. AI-generated email summaries will replace pre-header content, demanding more captivating emails to engage readers. Email sorting into four categories: Main, Transactions, Updates, and Promotions, will be device-based, respecting user privacy. Marketers should prioritize first-hand data, focus on high-quality content, adapt performance indicators to conversion rates and direct bookings, and ensure explicit consent for communications. These shifts highlight the necessity for hotel marketers to be adaptive and innovative.

📈 HOSTELTUR's analysis (2014-2023) on Spanish hotel chains highlights TrevPAR (total revenue per available room) as a key performance metric, reflecting a decade's trends in profitability and room growth. The WTM Global Travel Report 2024 forecasts more dynamic international tourism, "bleisure" events, cruise and vacation rental growth, and significant hotel spending. Air China to debut COMAC's C929, competing with Airbus and Boeing, while Colorful Guizhou Airlines ordered 60 C919 and 40 C909 aircrafts; another carrier signed for 30 C909.