Distribución y Revenue Management

🏀 Morocco's tourism has surged in 2024, with a 20% increase in travelers reaching 16 million, nearing Egypt's figures. Marrakech leads attractions, bolstered by France's 34 direct flights. UK visitor numbers soared by 47%. Agadir and Tanger also report excellent years. Anticipated events include hosting the 2025 Africa Cup of Nations, drawing up to 500,000 visitors, and co-hosting the FIFA World Cup in five years with Spain, Portugal, Argentina, and Uruguay.

🏠 Spain's unique registry for short-term rentals, including tourist, seasonal, or room lettings, is set to take effect on January 2 with enforcement starting July 1, 2025, after a transition period for businesses and administrations to adapt. The Council of Ministers approved a royal decree this Monday, establishing a digital one-stop shop for rental data exchange. Platforms must comply with administrative resolutions to remove or disable listings within 48 hours, requiring rentals to display a registration number. Spain will be the first EU country to implement this European regulation.

📈 Ávoris, a travel agency sector leader, signed a record number of 8,895 sale points for Imserso's social tourism trips in the current season, surpassing last year's 8,764 and 8,329 from two seasons ago. Of these, 40.9% (3,693) are part of the top six groups. Ávoris' three brands (B travel, Halcón Viajes, Viajes Ecuador) account for 1,589 offices, nearly 18% of the total. Viajes El Corte Inglés follows with 534 accredited sale points for the 2024/2025 season. Zafiro Tours and Viajes Carrefour hold 533 and 416 offices respectively, while Nautalia and Azulmarino each have just over 200 stores.

✈ Breeze Airways, owned by aviation entrepreneur David Neeleman, operates short-haul flights in the US with a fleet of 35 Airbus A220s and is receiving an additional 55, aiming for 90 aircraft. The A220 carries 137 passengers. Next year, Breeze plans to launch flights to Dublin and possibly Great Britain from Boston or New York, pending regulatory approval. The airline, which primarily serves the US East Coast, including Florida and Georgia, also has ambitions to expand to South America and Hawaii.

💊 Imserso's Termalismo Program for 2025 offers 197,000 places for pensioners at 84 spas across Spain. Prices include full board accommodation, access to basic thermal therapies, recreational activities, and collective insurance. Participants pay for their own transport and part of the cost. Treatments involve initial medical recognition, ongoing monitoring, and personalized prescriptions for physical and mental health. A 40 euro initial payment is required to secure a place. The program promotes active aging, combats loneliness, and boosts wellness tourism.

✈ Air capacity to Spain has risen by 9.4% compared to last year for the period between December 20 and January 5. International routes have increased by 11.7%, with significant growth from Italy (nearly 25%), the UK (11.7%), Germany (8.2%), and the Netherlands (4%). Alicante has seen a 21% increase, while Málaga, Gran Canaria, and Fuerteventura airports each have double-digit growth. Inspirational search index for trips to Spain has slightly risen by 0.6%, and Spain accounts for 12.8% of European destination searches. Travel bookings for the Christmas period are made 68 days in advance on average, with stays lasting 8.3 days, which are 2% longer than in 2023.

🏖️ In 2025, 53% of families intend to spend more on vacations, up from 46% in 2024. Despite cost being a key factor, with 57% citing price as decisive in 2024, there's a growing preference for non-crowded destinations, personalized attention, and comfort in accommodations. Preferred accommodations are mid-to-high-end hotels (39%), apartments (25.5%), and increasingly campings (15.63%). Top destinations are Andalusia, Castilla y León, Extremadura, and Madrid, with beach holidays (59%) leading, followed by mountain (14%) and urban (13.4%). Children's influence on vacation choices peaks in summer (49%).

📅 In 2024, Mirai achieved milestones such as launching innovative features for its reservation engine and creating Mirai Twin, an immersive 3D digital twin technology. They expanded payment options and integrated with key platforms like Oracle Cloud Marketplace, HubSpot CRM, Cloudbeds, Omnibees, and HotelAvailabilities. Mirai also partnered with Hotel Treats and Affilired, growing to 294 staff across 14 offices in 6 countries. Achieving a decade of collaboration with Club Mac, they also celebrated international growth with expansion in Colombia. Additionally, Mirai's web design team created 275 hotel and chain websites and introduced Mirai Pro, a direct sale platform for agencies and companies. ????

🏠 Marbella leads Spanish cities with more than 100,000 residents in tourist home density, with 48 per 1,000 inhabitants, followed by Cádiz (14.83), Málaga (13.54), Granada (12.38), and Alicante (12.37). Nationwide, Spain nears 400,000 tourist homes, a 16% increase from last year, with Madrid and Barcelona having the highest overall number but lower density compared to smaller cities. Data is from the INE's latest figures for August.

📞 During June to August 2024, Ring2Travel's contact center received 134,878 calls, managing 123,004 (91.20% service level), resulting in 10,148 bookings with an economic impact of €8,298,227 for associated hotels. Compared to summer 2023, this represented growth of 65.37%, with total client hotel revenue reaching €11,061.78. The voice channel has proven to be a strategic element, confirming its continued relevance in the digital age for the hotel industry.