Distribución y Revenue Management

💸 Viajes El Corte Inglés lanza una campaña de rebajas post-navideñas activa desde el 6 de enero hasta el 28 de febrero de 2025, ofreciendo descuentos de hasta el 35% en productos como hoteles, vuelos, trenes y cruceros para viajes hasta el 30 de enero de 2026. La compañía promete igualar precios más bajos encontrados por los clientes y permite reservas por 15 euros por persona. Otras agencias, como Halcón Viajes, B travel y Azulmarino, presentan ofertas distintas, pero sin promociones específicas de enero.

💰 HBX Group, formerly Hotelbeds, plans IPO with a valuation around €5,000 million. The public listing expected between early and mid-February, before annual accounts dated September 30 become obsolete. Previously, the company's owners, Cinven, EQT, and Canada's pension fund, were unsuccessful in selling it to other investment funds. In March 2024, Hotelbeds refinanced €1,300 million in debt and repaid €240 million injected by owners during the pandemic. In 2023 HBX Group recorded revenue of €8,400 million, a 40% increase from 2019. Advisors for the IPO include Evercore, with Bank of America, Citi, and Morgan Stanley as coordinators.

🏠 The Imserso's Termalismo Program for 2025, running from February 1 to December 31, aims to prevent ailments and combat loneliness through affordable spa stays for seniors. The initiative has a budget of €34 million, with an expected local economic impact of €114 million. Priority application deadline for the first turn, February to August, is January 9, with a waitlist until May 14. The second turn, from September to December, has a priority deadline of May 15 and a waitlist available until October 31. Prices start at €302.14 for 10-day turns.

🏖 Early bookings for Spain from the UK surged in the last week, with the Canaries, Catalonia, Andalusia, Balearic Islands, and Valencian Community seeing the highest demand. From December 23-29, early bookings (over 90 days in advance) comprised 42.2% of total reservations via TravelgateX, a significant rise from the previous weeks' 35% and 29%. UK bookings grew by 78% from December 30 to January 5, outpacing Germany's 77% and Ireland's 133%. The Canaries led with 22.42% of hotel reservations during this period.

🏕 German tourism market projections for 2025 show a 9% increase in reservations compared to 2024, with holiday packages sold nearing €2 billion. The German market, which is Spain's second-largest source of tourism and the largest for the Balearic Islands, anticipates a strong summer season, with 56% of bookings made in November for May to September 2025. Winter season sales are up 14% compared to the previous year, with a 37% surge in Turkey and a 30% increase in family tourism in Egypt despite challenges. Black Week 2024 bookings saw a €100 million boost, 20% above the average for a typical November week.

💾 Álvaro Arroyal, a digital process specialist from Jaippy, presented a pilot project, Excellence, with Hotel Gran Bilbao, Artiem Hotels, and Hotel Inglaterra de Sevilla, focusing on customer satisfaction through human resources, marketing, and quality. The project applies artificial intelligence to customer reviews to improve hotel ratings on Booking.com. Hotel Gran Bilbao's strategy involves engaging staff in customer satisfaction, which can increase online reputation. Artiem aims to attract clients matching their strategy to exceed expectations, while Hotel Inglaterra focuses on service quality to increase revenue, with a 0.1 rating increase potentially adding €250,000 annually. The project, supported by the Ministry and Segittur with European funds, was discussed at the Tourism Innovation Summit.

🏫 In 2025, iconic destinations like the Eiffel Tower, Ponte Vecchio, and Thai islands will undergo conservation efforts, affecting tourist access. Eiffel Tower's top floor will be closed in January and February, yet lower levels remain open. Ponte Vecchio's 2 million euro restoration continues. Pyramids of Giza's experience will be enhanced by spring. Thai islands, including Maya Bay, will close during summer and autumn for environmental protection. Rome prepares for the 2025 Holy Year with site refurbishments. Osaka's Expo 2025 construction will limit city access until the April event. Sagrada Familia's completion is pushed to 2033, with some areas restricted during 2025.

🏨 Barcelona set a record with 22 hotel transactions in 2023 but saw a 5.5% decrease in hotel investment to €578 million from €612 million in 2023. Key sales include AC Fórum (€80M), Ocean Drive (€55M), and Hotel Vincci Bit (€60M). Spanish groups led purchases, with four and three-star properties most featured. The average investment per room for four-star hotels remained at €400,000.

🏖️ Meliá Hotels experienced a 20% increase during the Christmas season in the Canary Islands, outperforming the previous year's same period. The hotel group, led by Gabriel Escarrer and owning 20 hotels in the archipelago, foresees a positive outlook for early 2025, including a promising first quarter. Summer season prospects also show a 20% revenue growth from both price and occupancy. Urban tourism is projected to grow in double digits in revenue, with an 8% increase in rates for Q1 2025, indicating a return to pre-pandemic booking trends and a rise in direct booking channels.

🏖 Turismo Social offers Imserso cultural circuit trips for pensioners at €293.16, lasting six days (five nights), available in January, February, and March to six destinations from 11 provinces. Origins and destinations include Ávila to Badajoz; Burgos, Palencia, and Salamanca to La Coruña; Zaragoza to Tarragona; Lugo and Valladolid to Asturias; Soria to Huesca; Lugo, Madrid, Orense, and Pontevedra to Santander.