Distribución y Revenue Management

🏠 The 5-star establishment located on Playa de Muro will now be known as Sarena de Muro Resort Mallorca, part of Destination by Hyatt. Hyatt announced last year the asset would carry its brand, but the exact opening date and renovation details, including the name change, were not yet disclosed. The comprehensive transformation aims to offer an even more exclusive and comfortable experience. Notable improvements include an upgraded main restaurant with sea views, two terraces, and a more welcoming à la carte restaurant with a private terrace. Additionally, the lobby bar will be relocated near the reception with a large bar and terrace. Enhancements to the reception area feature improved lighting and optimized sea views. The hall has been fully redesigned with new furniture and finishes. Rooms and bathrooms will undergo a complete overhaul with new finishes, facilities, and exterior carpentry. Spa facilities will also be renovated with new treatment rooms. Sarena de Muro Resort Mallorca is set to open in June.

🏖 The Ministry of Industry and Tourism and the Valencian Community have allocated €7.15 million for tourism projects in areas affected by the DANA event on October 29. The funds are designated for climate change adaptation, early warning systems, waterway adjustments, and flood prevention measures. Three new direct aid actions have been created: €2.86 million for preventive measures and infrastructure recovery; €2.145 million for greenways and recreational areas; and another €2.145 million for urban environment improvements post-DANA.

🏠 International tourists spent €126.282 billion in Spain in 2024, a 16.1% increase from the previous year, with the UK leading at €22.602 billion (13.5% up), followed by Germany (€15.527 billion, 17.6% up), and France (€11.014 billion, 13.1% up). The top spending countries were the UK, Germany, France, Italy, and Nordic countries, accounting for half of the tourism expenditure. The UK also had the highest daily spending rate at €176.

📍 Volotea aims to replace Ryanair at airports where the Irish low-cost carrier is cutting seats. CEO Carlos Muñoz indicates readiness to cover routes left by Ryanair, mentioning Santander, Jerez, or Asturias. Volotea, critical of Aena's incentive model, reports its best annual results: revenue of €811 million (up 17%), Ebitda of €148 million (up 54%), and an operating profit (Ebit) of €35 million, a significant increase from the previous year's €2.9 million. However, the airline's net result wasn't disclosed after a 2023 loss of €97.5 million, marking its fifth year of negative balances.

📈 Open Revenue Consulting and Torres Hospitality Consulting announced the Global Revenue Forum's arrival in Madrid during FITUR dates. The event will occur on June 4, with nearly 150 top professionals in hotel Revenue, Marketing, and Profitability gathered to welcome it. The forum, Europe's largest in these fields, is also held in London, Stockholm, and Milan, with plans to expand to Madrid, Amsterdam, and Paris in 2025, drawing nearly 2,000 professionals across locations. The Madrid event will feature talks, interviews, and networking opportunities, with attendees choosing which live or streamed presentations to join.

🌍 Santorini faced earthquakes since January 24, leading to a 5% drop in hotel bookings. An emergency was declared by the Greek government until March 3. The UK issued travel warnings. Over 11,000 people evacuated Santorini. Hyatt Hotels plans to purchase Playa Hotels & Resorts for $2.6 billion, aiming to strengthen all-inclusive offers in Mexico, the Dominican Republic, and Jamaica; the deal is set to close by end of 2025. Barceló Hotel Group topped Spanish hotel chains with 91 owned properties, surpassing Riu Hotels with 87. Hoteles Globales owns 100% of its 54 hotels.

🏖️ TUI's Holiday Experiences segment led the Q1 growth with an €81.7M increase in underlying EBIT, totaling €196.2M. Hoteles & Resorts EBIT rose by 65.8%, while Cruceros' EBIT grew by 39.6%, and TUI Musement improved by 78.5% in EBIT. Passenger count reached 3.7 million, a 6% increase, with dynamic package bookings up by 18%. The company expects annual revenue to grow by 5-10% and EBIT by 7-10%. Net debt is stable at €4.1 billion, and TUI has sold 32% of its high-season program for summer 2025.

🚩 Turkey has seen a drop in Arab tourism by 20-40% due to accusations of racism, with reduced travel stemming from violence and police inaction. The decline, up to 40%, varies by region and particularly affects visitors from the south, the Gulf, and surrounding areas. Incidents of violence, including fatalities, against Arabs in Turkish cities have been widely shared, causing diplomatic representations to investigate and sometimes intervene. Reports from 2022 suggest a rise in anti-Arab campaigns, with embassies filing numerous complaints to Turkish authorities, often without response, and security firms being hired for protection. Arabs also report price inflation by three to four times compared to other tourists.

📈 HBX Group sets IPO price at 11.5 euros per share with a market capitalization of 2.840 billion euros, debuting on the stock market on February 13. They'll undertake a capital increase of 725 million euros, issuing 63 million new shares, plus another 25 million euros from selling 2 million shares owned by Cinven, CPPIB, and EQT. A potential over-allotment could raise the total to 862 million euros. Hotelbeds to enter the market at a 7% discount compared to the estimated maximum value and 12% below the sector average.

🏨 On February 10, Ávoris was authorized by CNMC to acquire Dit Gestión, integrating 859 agencies and nearing 3,000 sales points in Spain. Hyatt purchased three hotels in Tenerife from Blantyre Capital for €120 million, doubling the initial investment made in 2020. Despite the economic context, Spain's leisure and hospitality spending rose by 7.1% year-on-year in January, with hotel spending up 14% and restaurant spending up 9.2%.