Distribución y Revenue Management

💸 On January 30, 2025, the issue of managing gasoline expenses for company vehicles was discussed, highlighting its importance for tax deductions and cost structure analysis. Efficient vehicle management, route planning, and considering fuel prices in different regions can significantly impact fuel costs. A basic formula was provided: Gasoline Expense = Distance (km) / Vehicle Efficiency (km/liter) * Gasoline Price. An example calculation showed a cost of €125 for a 1,000 km trip with a vehicle efficiency of 12 km/L at €1.50 per liter. The use of fleet management software and digital tools for systematic fuel consumption recording was recommended to streamline corporate expense management and align with corporate travel policies.

🏖️ Spanish city Málaga implemented new restrictions on January 14, banning new tourist accommodation registrations in 43 neighborhoods, despite an existing surplus meeting demand. British newspapers inaccurately reported that Spain banned tourism for three years, affecting the UK, Spain's top visitor nationality. The misreporting appeared in both print and online media across Wales, Northern Ireland, Scotland, and England.

💰 The four major Spanish market emitters—Viajes El Corte Inglés, Ávoris, Nautalia, and World2Meet (W2M)—reported year-over-year sales increases ranging from 20% to 30% at the end of 2024 and beginning of 2025. The growth reflects a significant trend in early bookings, though the extent of genuine demand growth remains uncertain. This anticipation, spurred by high last-minute prices, positively impacts profitability and season planning. This contrasts with 2024's early optimism, which turned to concern due to a sales slowdown in spring and summer.

🏡 Safestay, a major European hostel group, partnered with Cloudbeds, a leading hotel management platform, in January. The alliance will transition Safestay's portfolio of over 20 hostels across Europe to Cloudbeds Enterprise. This move, part of Safestay's Platform for Growth strategy, aims to enhance guest experience and operational excellence with cutting-edge technology. The Cloudbeds platform will integrate various management aspects to optimize costs, improve direct booking strategies, and offer personalized marketing, leveraging AI for price management and multi-language communication. Safestay's expansion across Europe includes digital investments like mobile check-ins and room access.

🏖 JOIA Aruba by Iberostar, located at Eagle Beach, is Iberostar Hotels & Resorts' new premium resort in the Southern Caribbean. It features 240 luxury suites with amenities like outdoor hot tubs, semi-private pools, and butler service. The resort offers three restaurants with varied cuisines, complemented by five bars, including Zima on the rooftop. Guests have access to three pools, a spa with seven relaxation areas, and the 18-hole Tierra de Sol golf course designed by Robert Trent Jones II. Eagle Beach, where the resort is situated, was named the best beach in the Caribbean and the second-best in the world in Tripadvisor's Traveler's Choice Best of the Best 2023 Awards.

📱 WhatsApp, with over 2.9 billion users globally, is an indispensable communication tool that can revolutionize hotel industry communication, enabling 24/7 availability and increasing chances of direct bookings. Implementing WhatsApp Business API offers features like automated responses, broadcast messaging, and scalable solutions. Professional tip: 60% of EMEA hotel chains fail to respond to price requests via email, but WhatsApp can enhance responsiveness. Strategies such as pre-arrival interaction, real-time support during stays, post-stay engagement, promotional campaigns, and coordination for events can improve guest experiences and drive revenue. Hotels should prioritize quick query handling, personalized offers, and transparent communication to foster direct booking and build trust. Asksuite's AskFlow facilitates proactive, personalized guest communication through WhatsApp.

✈️ Jet2.com will offer over 380,000 additional seats to Spain for summer 2025, aiming to bring 4.3 million British tourists from April to October, a 10% increase from 2024. The airline will expand to 145 routes from the UK, including 22 new ones, with 17 exclusive connections. Key airports include Mallorca, Tenerife, and Alicante-Elche, with a 22% increase in Reus and 18% in Girona. New bases in Bournemouth and London-Luton are opening, with new operations starting in Jerez in May. Jet2holidays plans to provide over 1.6 million seats to Canary Islands and 1.3 million to Balearics in summer 2025. Overall, Jet2 aims to transport 5.5 million passengers to Spain in 2025, marking about a 9% capacity increase, with a 12% growth on the peninsula, 9% in Balearics, and 8% in Canaries.

🏨 GuestPro and Aibo Solutions have formed a preferred partnership to advance hotel technology in the Canary Islands. Aibo Solutions replaced its prior system with GuestPro Direct, seeing a significant increase in direct bookings for their clients. Integration of GuestPro's engine with Aibo's new CMS was a technical challenge overcome. The collaboration is expected to optimize operations and improve customer experience, similar to GuestPro's impact in the Balearics, with more deployments like PMS Cloud to follow.

🏖 The "Merco Responsabilidad ESG España" report of 2024 lists the top 100 companies for environmental, social, and governance (ESG) recognition in Spain, featuring nine from the tourism sector. Leading the pack are Grupo Social Once, Inditex, and Ikea. In the tourism category, Meliá Hotels International ranks 15th, up from 25th, Minor Hotels Europe & Americas at 30th, up from 41st, and Alsa at 36th, up from 50th. The report is based on 63,786 surveys and 26 information sources. Additional sector-specific rankings include hotels, passenger transport, and infrastructure services.

💾 Hoteliers can increase Google Hotel Ads performance by focusing on the following areas: boosting demand with loyalty programs, engaging similar customer profiles, competing on OTAs with visibility enhancers, and enhancing online reputation. To increase Participation Rate, offer all room types, avoid excessive minimum stays, load prices up to 330 days in advance, cater to all occupancy types (30% of queries differ from two-person occupancy), display flexible rates, and support diverse languages and currencies, potentially impacting 10%-15% of demand. For Impression Share, optimize CPC bids, expand budgets, offer competitive prices, limit distribution channels, and ensure price accuracy. To maximize Click-Through Rate (CTR), have high-quality ads with a good ranking, attractive callouts, clear thumbnails, and relevant metadata. Improve Conversion Rate by offering better prices and terms than OTAs, create market-specific campaigns, use automated bid multipliers, and choose a high-performing reservation engine that aligns with the initial meta-search information and seamlessly integrates loyalty programs. Up to 15% of direct hotel sales already stem from meta-searches, underscoring the need for ongoing refinement in strategies and technologies to maximize direct bookings.