Distribución y Revenue Management

🚩 Turkey has seen a drop in Arab tourism by 20-40% due to accusations of racism, with reduced travel stemming from violence and police inaction. The decline, up to 40%, varies by region and particularly affects visitors from the south, the Gulf, and surrounding areas. Incidents of violence, including fatalities, against Arabs in Turkish cities have been widely shared, causing diplomatic representations to investigate and sometimes intervene. Reports from 2022 suggest a rise in anti-Arab campaigns, with embassies filing numerous complaints to Turkish authorities, often without response, and security firms being hired for protection. Arabs also report price inflation by three to four times compared to other tourists.

📈 HBX Group sets IPO price at 11.5 euros per share with a market capitalization of 2.840 billion euros, debuting on the stock market on February 13. They'll undertake a capital increase of 725 million euros, issuing 63 million new shares, plus another 25 million euros from selling 2 million shares owned by Cinven, CPPIB, and EQT. A potential over-allotment could raise the total to 862 million euros. Hotelbeds to enter the market at a 7% discount compared to the estimated maximum value and 12% below the sector average.

🏨 On February 10, Ávoris was authorized by CNMC to acquire Dit Gestión, integrating 859 agencies and nearing 3,000 sales points in Spain. Hyatt purchased three hotels in Tenerife from Blantyre Capital for €120 million, doubling the initial investment made in 2020. Despite the economic context, Spain's leisure and hospitality spending rose by 7.1% year-on-year in January, with hotel spending up 14% and restaurant spending up 9.2%.

📃 Analyzing hotel demand requires looking beyond successful bookings to consider lost opportunities, emulating the WWII Allied bombers' "survivorship bias" solution, as per Abraham Wald's realization. KPIs like generated bookings, cancellations, and unconverted demand, when fully scrutinized, offer a complete picture of a hotel's real demand. Effective strategies include adjusting restrictions, optimizing inventory, monitoring conversion rates, ensuring competitive pricing, and launching timely promotions. Maximizing existing demand before seeking new leads can significantly enhance sales and profitability without extra costs.

📊 A LinkedIn survey showed 94% believe that telling a hotel's story can influence customer reviews. TripAdvisor statistics indicate 93% of customers check reviews before booking, and according to Statista 2022, 54% said customer reviews and ratings influence booking decisions more than the hotel's category. Cornell University found a 1% increase in a hotel's Global Review Index (GRI) can lead to a 0.89% rise in Average Daily Rate (ADR), a 0.54% increase in occupancy, and a 1.42% boost in Revenue Per Available Room (RevPAR). The article emphasizes the impact of storytelling on both customer decisions and hotel revenue.

✈ Holidu's analysis reveals that All Nippon Airways (ANA) has the smallest price difference between economy and business class at 82.22%, with a €337.98 premium for Tokyo-Seoul flights. Japan Airlines follows at 93.71% higher for Tokyo-Hanoi, and Asiana Airlines at 119% for Seoul-Delhi with only €189.29 extra. Austrian Airlines' Vienna-Larnaca route has business class at 69.66% above economy, while American Airlines ranks sixth with a 165.70% increase for Dallas-Punta Cana. Generally, business tickets average 250% more than economy, but factors like season, booking time, and seat availability affect prices, leading to occasional business fare promotions and "Business Light" options with fewer services.

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🌍 Travelers from China and the US show high interest in visiting Spain, attracted by cultural and gastronomic offerings. Fitur's roundtable presented five studies highlighting Spain's growing role in strategic markets. Chinese travelers ranked Spain fourth in attractiveness, nearly tied with France. Over 70% link travel interest to culture and gastronomy. One study provided a guide on Chinese social media, while another analyzed China's OTA market. The US traveler profile: 46 years old with an average income of $131,000, mainly from California, Florida, New York, Texas, and Illinois, preferring high-end hotels. Millennials rely on online reviews, while boomers seek specific experiences. 90% of LGBTQ+ US travelers aim to visit Spain within three years, viewing it as culturally rich and gastronomically excellent. Barcelona, Ibiza, Madrid, and Sitges are top destinations, with 66% considering Spain LGBTQ+ friendly.

✈️ The Skytrax World Airline Awards ranked the top ten airlines for business class in 2024. Qatar Airways tops the list, with features like advanced ambient lighting and high-quality culinary travel. Singapore Airlines offers spacious seats that turn into flat beds, and ANA All Nippon Airways has private seats with sliding doors. Emirates boasts a VIP lounge onboard and over 6,500 entertainment channels. Cathay Pacific Airways provides luxury bedding and skin care from Bamford, while Hainan Airlines highlights Chinese haute cuisine. Air France's business class combines elegance with horizontal beds and gourmet food by renowned chefs. Delta Air Lines introduces Delta One, with emphasis on privacy and seat design. EVA Air is recognized for its comfort and diverse gastronomy, and Turkish Airlines is known for comfortable seats and exclusive catering services.

📈 HBX Group's indicative share price is set at the midpoint between 10.5 and 12.5 euros. The final price will be determined after the demand prospecting period ends on February 10, 2023. HBX Group received enough investor demand to cover their initial public offering (IPO) on January 31, 2023, aiming to raise 725 million euros. Shareholders Cinven, Canada's pension fund, and EQT plan to raise between 21 and 25 million euros through a public offering of their shares with an additional 'green shoe' option that could increase the total to 862.5 million euros. The new shares will begin trading on Spanish stock exchanges on February 13, 2023. HBX intends to distribute 20% of consolidated profits as dividends for fiscal years 2026-2029, and forecasts a 10-16% annual increase in the total value of transactions in 2025 with revenues between 750 and 790 million euros.