Distribución y Revenue Management

💸 Data-driven strategies in digital marketing drive business growth, with 82% of advanced data maturity organizations experiencing positive year-over-year revenue growth. The hotel industry, facing the challenge of utilizing data effectively, especially with non-integrated systems and technology, can leverage customer preferences, booking patterns, and satisfaction levels in digital marketing efforts to intersect potential guests at key decision moments. North American hoteliers, with a digital marketing mindset, invest an average annual budget of $84,000 in digital marketing, focusing on metasearch, SEM, paid social, and programmatic campaigns. Asia-Pacific hoteliers, needing to diversify post-pandemic, emphasize dynamic, adaptable, data-based digital marketing strategies. European hoteliers prioritize short-term revenue goals, heavily investing in SEM and metasearch. HHM Hotels' multi-channel digital marketing campaign, focusing on SEM and email marketing around Cyber Monday, resulted in an 84.5% increase in room bookings and 100% revenue growth. Apex Hotels, aiming for increased direct bookings and visibility, grew revenue by 30% and bookings by 23% through Cendyn's digital marketing platform. Sircle Collection's focus on guest engagement led to a 95% increase in unique guest profiles and significant growth in their "Sircle Club" loyalty program. In conclusion, integrating data and marketing technology, continually analyzing performance, and aligning teams with best practices establish a methodological, process-based, proven-effective marketing strategy.