Distribución y Revenue Management

🏖️ Madrid's summer offers various attractions including the Thyssen, Prado, and Reina Sofía museums with night hours, smaller museums like Museo Cerralbo, and exhibitions like Paolo Veronese's at Prado. The UNESCO-listed El Retiro lowers temperatures, while Madrid Río and El Capricho parks provide respite. Nightlife thrives on terraces and at events like Noches del Hipódromo and Veranos de la Villa. Rooftop hotel pools offer city views, with recent openings like Brach Madrid and The Palace. Festivals like Kalorama and Noches del Botánico, featuring Van Morrison and Morcheeba, enliven the season. Attractions at Casa de Campo, Parque Warner, and Aquópolis cater to families, while traditional summer verbenas like San Cayetano and Virgen de la Paloma highlight cultural heritage.

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📈 Key players in the tourism digital marketing sector, such as eDreams Odigeo, Destinia, Meliá Hotels International, Volotea, Parques Reunidos, Traveltech.vc, Casual Hoteles, and Radisson Hotel Group, discussed AI, attribution, and media mix at the "Digital Trends Travel 2025" roundtable hosted by Taboola. The focus was on strategic AI integration for personalized marketing. Challenges include creating hybrid measurement models and combining appropriate tools for data interpretation tailored to business realities.

🏖 World2Meet (W2M) launches New Travellers Experience, an experiential tour operator, after a year on standby. The rebranded project, initially targeted at senior travelers, now aims to inspire travel based on affinities and lifestyles. Operating 100% B2B, the operator offers over 240 unique experiences with 65 guaranteed departures. It features three ranges: Amazing, with 160 planned and 60 guaranteed departures; Activos, offering 78 planned adventure trips; and Planes, a thematic multi-product line.

💸 Imserso increases agency remuneration for selling senior tourism program trips to €15 per reservation, up from €14.50. After four years of stagnant rates, this rise contrasts the last increase in 2021 from €12. The upcoming season starts in September; travelers pay agencies €15 per reservation plus a deposit not exceeding 20% of the total trip cost.

🏡 Meliá Hotels International renewed its contract with Spain's Ministry of Foreign Affairs to accommodate heads of state during official visits, managing El Pardo Royal Palace lodging and possibly other Royal Sites. The new contract, reported by Diario de Mallorca, is initially worth €220,000 for two years with a potential two-year extension, totalling €440,000. Meliá, led by Gabriel Escarrer, was the sole bidder and previously served El Pardo for four years, handling only four official state visits from South Korea, Italy (2021), Qatar (2022), and Colombia (2023). No state visits were recorded for Spain in 2024.

🏖 Joan Molas revealed that Semana Santa's tourism in Spain saw a 1.2% increase in domestic tourists and 4.5% in international tourists, forecasting 98-99 million international tourists for the year if trends continue without unprecedented events. The first four months showed a 6% rise in tourism, with contributions from international travel and MICE (meetings, incentives, conferences, and exhibitions). The snow season started late but ended positively, supporting regions with limited economic alternatives. Key markets include the UK, Germany, France, Italy, and rising bookings from Eastern European and Asian countries. The Mesa del Turismo's roadmap aims to decentralize tourism from six regions that attracted 90% of the 93.5 million visitors and 92% of the €126 billion spent last year to other communities, supporting initiatives such as the AVE to Portugal, the Mediterranean Corridor, and reducing airport congestion. They also address a labor absenteeism issue, reaching 20-30%, by proposing company-based mutual health follow-ups and a plan for mid-level tourism training.

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✈ Iberia remains unaffected by the recent decline in travel from Europe to the United States, despite challenges posed by Trump's policies. CEO Marco Sansavini of the airline confirmed stable demand for their primary long-haul market. In October, Iberia will add Orlando to its network, operating flights from Madrid four times a week with new Airbus A321XLRs, already in use for Boston and Washington routes. This summer season, Iberia offers 140 weekly flights to/from the US, a 14% increase from last year, providing 1.1 million seats. The airline's US destinations include daily flights to New York (2), Chicago (1), Miami (2), Dallas (1), Los Angeles (1), and Washington (1), plus thrice-weekly flights to San Francisco and twice-daily to Boston.

🚨 Over two dozen tourists were killed by gunmen in India's Kashmir region yesterday. The attack occurred in Pahalgam, a disputed territory between Pakistan and India. Indian Prime Minister Narendra Modi vowed to bring the attackers to justice. The victims were mostly non-Muslim Indians. Pahalgam is a popular tourist site that attracted 3.5 million visitors in 2024. A 2019 suicide bombing in the region killed 46 Indian soldiers, escalating tensions between nuclear-armed India and Pakistan.