Aperturas de hoteles

📍 Carlos Miró of Hilton is excited about the Spark brand's potential in Spain, focusing on outdated 3- and 4-star hotels. Peter Gallardo, based in Barcelona, leads its expansion. The first Spark by Hilton will open in Madrid on July 1, featuring 14 m² rooms. Hilton Honors, with 218 million members, generates 65% of the chain's global business. Spark aims to innovate the budget segment with practical amenities, including 24-hour digital check-in and digital keys.

🏨 FeelFree launches a new aparthotel, FeelFree Stays Basoa, in San Sebastián, near Miramón Park. The facility includes 16 apartments equipped for both vacation and seasonal stays, featuring hotel-like services and sustainable amenities, like EV chargers. Operations start this season, with a closure in January for renovations, aiming for a Spring 2026 reopening. FeelFree plans a 15% portfolio growth and a 75% occupancy rate, enhancing its accessible luxury and responsible tourism focus.

🏨 Bypillow, a hotel management company, expands by adding three boutique hotels in Málaga and Cádiz, reaching 36 properties in Spain and Italy. The new additions are Bypillow Villa Lorena and Bypillow California in Málaga, and Bypillow Patagonia Sur in Cádiz. Villa Lorena offers 9 rooms, California boasts 28 rooms, and Patagonia Sur features 15 rooms and 5 apartments. Málaga recorded over 1 million overnight stays in early 2025, highlighting the area's robust demand.

📍 Barceló Hotel Group reopened Barceló Fès Medina in Fez, Morocco, after a €3.5 million renovation. Acquired in 2022, the hotel has been managed since 2011. The 4-star hotel offers 134 rooms and new culinary spaces, including La Dolce Vita by Michelin-starred chef Niki Pavanelli and Champs Sports Bar. Barceló's total investment in Morocco exceeds €70 million. Fez, the first imperial city of Morocco, is a UNESCO World Heritage site.

🏆 Gran Canaria, May 2023: Monte Feliz - powered by Playitas, Servatur's first sports hotel, hosted the Norwegian Olympic team for a week of training ahead of the 2026 Winter Olympics in Italy. Located in southern Gran Canaria, the hotel offers elite sports facilities, cycling centers, and tailored nutrition menus. Owned by Norwegian shareholders, Servatur operates 32 establishments in the Canary Islands with nearly 5,000 rooms, enhancing Gran Canaria's appeal as a top sports tourism destination.

💸 London & Regional (L+R) chose Marbella for their first Spanish hotel, investing approximately €17 million in its renovation since acquiring it in 2017. Located on the Costa del Sol, the Gran Marbella Resort & Beach Club is an independent luxury hotel focused on international clients, particularly from the UK, US, and Middle East. As part of Iconic Luxury Hotels, it aims to provide a sophisticated experience evoking the spirit of 1950s Marbella.

🏨 In September 2024, construction began on the new Hotel Indigo Gandía Beach, located on the beach's front line. The hotel offers a contemporary design with Mediterranean elements and a chill-out bar by the pool, exclusively for guests. This project marks a milestone for the Andalusian Senator Hotels & Resorts, known for its existing urban hotel Senator Gandía, Senzia Spa, and Marao by Paco Pérez restaurant. The hotel will open in the coming weeks, expanding Senator's portfolio with international brands.

🏖 Gran Marbella Resort & Beach Club opens July 1st, 2025, in Andalucía by Iconic Luxury Hotels. Located on Real de Zaragoza beach, it features 135 rooms (125 with private terraces), 10 suites, 4 pools, a gym, meeting room, and Amù Beach Club with spa. Dining options include the Terraza restaurant and several bars. Designed by Goddard Littlefair, it blends Andalusian and Arabic influences. The launch follows Iconic's Florida debut and Venice acquisition.

🏨 SmartRental Group has signed its seventh property in Portugal, launching its second Akeah brand hotel. Opening in early 2027, Akeah Porto Casa da Música will be near the Casa da Música Museum in Porto, featuring 40 rooms of 22 m² and an innovative dining concept. This hotel aims to be a cultural hub with live music and local art. SmartRental currently operates seven establishments in Portugal, including hotels, apartments, and a hostel.

🏨 Fergus Group's tent Arenal opens in El Arenal with 198 rooms, featuring a pool, solarium, and gym. The revamped hotel offers 24-hour desk & bar service and kiosks for autonomous check-ins. Guests enjoy "Bed & Unlimited Brunch" until 13:30, flexible stays, and tentlivery via Just Eat with access to over 2,000 restaurants. A tent app enhances the experience with digital keys and local activities. CEO Bernat Vicens highlights the focus on modernizing and adding value to Mallorca's tourism.