Mi opinión sobre las razones subyacentes a la situación provocada por la interpretación de la Ley de Mercados Digitales
📌 Digital Markets Act (DMA) aims to make the European digital market fairer and more competitive. Google conducted a 10-day SERP experiment in Germany, Belgium, and Estonia to assess DMA implications. The author's 25-year expertise spans OTAs (8 years at Expedia), Google (7 years), and hotels/marketing technology (7 years at Iberostar H&R and Mirai). The DMA has impacted consumer choices, reducing hotel website visibility compared to intermediaries. EU-travel-tech members like Booking and Expedia lobby to regain "lost territory" from Google. The European Commission must ensure the DMA doesn't result in a less competitive market, prioritizing consumers and European businesses.
Share
