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Hosteltur

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Hosteltur TV: El impacto de las redes sociales en el sector turístico

📱 Social media has reshaped traveler destination choices and plays a crucial role in tourism business positioning, with women's increasing presence. TikTok and Instagram are key for travel promotion, while Facebook remains relevant for audience connection. Experts Ana María Márquez (Mabrian), Rocío Gutiérrez (Zinkfo), Silvina Prado (W2M/Azulmarino), and Carla Caballero (Hoteles Saint Michel & Honne Hotels) discussed this evolution on Hosteltur TV. Javier Soriano (Connectycs), Javier Roda (Travelgate), and Andreu Palou (Buades Legal) contributed informative segments. Hosteltur TV broadcasts across the Balearic Islands and via fibwiTV's website and app, sponsored by AETIB.
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Distribución hotelera: cómo gestionar tantos canales en un entorno retador

📌 Mark Nueschen, director at Bedbank for World2Meet (W2M), spoke at the Updating Hotelero 2025 hosted by Hosteltur, a tourism news outlet. The presentation covered current booking statuses in key markets and hotel distribution trends. The event also featured a debate with Sarah Despradel, an expert in commercial strategies, and Federico Crudo, Commercial and Marketing Director at Hoteles Globales.
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Los nuevos modelos de alojamiento que llaman a la puerta de los inversores

🏠 During the III Updating Hotelero, Jordi Ferrer from Hesperia Investment Group and Miguel Casas from Stoneweg discussed new lodging models, including branded residences, hostels, tourist apartments, and wellness resorts. Ferrer is considering segments like senior living and coliving, and is developing a wellness complex at the Gran Hyatt de La Manga. Senior living is growing in Portugal and southern Spain. Casas emphasized the rise of branded residences in Portugal and sees potential in urban hotels transitioning to Leisure-focused brands. Airbnb-like models are expected to professionalize and become more attractive as rental regulations are applied.
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Iberia y Aerolíneas Argentinas: acuerdo para conectar más de 60 destinos

✈ Iberia and Aerolíneas Argentinas' new agreement allows customers to connect transatlantic flights to over 37 destinations in Argentina and 29 in Spain with a single ticket. Connections in Argentina will be through Ezeiza and Aeroparque airports, and in Spain via T4 of Madrid-Barajas. This simplifies travel with a single reservation and check-in, enhancing the travel experience for the 2,000 daily passengers between Buenos Aires and Madrid.
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Rosewood y Blasson invertirán 450 M€ en un megacomplejo de turismo rural

🏖️ Blasson Property Investment and Rosewood Hotels & Resorts are developing "Dehesa Españadal" in Extremadura, with an investment over €450 million. The luxury complex includes a 65-room boutique hotel, 150 residences, and amenities on a 2,000-hectare estate. Construction is expected to take 24 months with sustainability features. The project anticipates creating 300 direct jobs and will be positioned as a unique destination, benefitting from a possible 'Proyecto Premia' status for urgency and priority.
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Iroko Iberia cierra una operación con Htop Hotels por 22 M €

🏨 Iroko Iberia, on behalf of Iroko Zen, acquired the 4-star Htop Calella Palace for €22 million in a sale & leaseback transaction with Htop Hotels, who will continue to operate the hotel under a lease agreement. Located in Calella, on the Maresme coast, the hotel features 339 rooms, amenities like a solarium, gym, spa, bar, restaurant, and children's facilities, and is set for a €4 million renovation. Htop Hotels ranks 35th in Spain with 15 hotels in its portfolio and has secured a 20-year lease to operate Htop Calella Palace.
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Axel Hotels abre nuevo hotel en Bilbao tras 1 M € de inversión

🌈 Axel Hotels, focused on the LGBTQIA+ community, opened a new hotel in Bilbao's old town with 110 rooms. Targeting an 85% occupancy rate, they expect a median price of €114 per room, aiming for €3.75 million in revenue this year. The hotel offers a Skybar, retractable pool, and wellness club. With this launch, Axel Hotels now operates 10 properties, reinforcing its premium destination portfolio and plans to open 20 more within five years through franchising.
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Oportunidades de los hoteles en 2025: la visión de Meliá, Sercotel y Sunset

📌 André Gerondeau (COO of Meliá Hotels International), José Rodríguez (CEO of Sercotel Hotel Group), and Jaime Buxó (CEO of Sunset Hotels & Resorts) participated in Updating Hotelero 2025 organized by HOSTELTUR. The event, featuring a panel on "Strategic vision of the sector, challenges, and growth opportunities," will reconvene on Thursday, 27, at 10 AM with a dozen experts discussing the current state of hotel investment markets, new management models, and business succession.
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¿Cómo usan las empresas y destinos las redes sociales? Hoy en Hosteltur TV

📱 49% of Spanish travelers have been influenced by social media when choosing their destinations. Key figures and industry experts Ana María Márquez, Rocío Gutiérrez, Silvina Prado, and Carla Caballero will discuss the impact of social media on tourism on Hosteltur TV. Additional insights from Javier Soriano, Javier Roda, and Andreu Palou will be featured. The program broadcasts in the Balearic Islands on Thursdays at 21:30 and is available via fibwiTV streaming, and on Hosteltur TV's YouTube channel on Fridays.
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Así se reparte el dominio hotelero internacional en España

🌟 In Spain, 43 international hotel chains operate 707 hotels with 116,981 rooms, making up 17.74% of the country's total. American companies dominate with 150 hotels and 27,719 rooms, accounting for 31% of international rooms. French chains control 19.73% of the market with 23,073 rooms, led by Accor (12,382 rooms). German chains offer 22,389 rooms, with TUI Hotels owning 10,802. British firms provide 13,604 rooms, with IHG Hotels & Resorts holding 11,530. Thai-owned Minor Hotels has 10,882 rooms in Spain, expanding through acquisitions since 2018.
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