Kike Sarasola: claves para una transformación constante y sin fin
📚 Kike Sarasola, president of Room Mate Hotels, emphasized maintaining core values (the "three Ds": dormir, ducharse, desayunar) at OPENDIR Foro Abierto para Directivos in Alicante. Rocío Abella of Deloitte highlighted the essential role of adaptability and people in transformation, warning that without team support, projects could fail. Eva Martín-Caro from Pablosky advocated for co-creation and active listening, with tech investments being ineffective without team and customer alignment.
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