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Hosteltur

1909 posts
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  • 1 min

¿Cómo usan las empresas y destinos las redes sociales? Hoy en Hosteltur TV

📱 49% of Spanish travelers have been influenced by social media when choosing their destinations. Key figures and industry experts Ana María Márquez, Rocío Gutiérrez, Silvina Prado, and Carla Caballero will discuss the impact of social media on tourism on Hosteltur TV. Additional insights from Javier Soriano, Javier Roda, and Andreu Palou will be featured. The program broadcasts in the Balearic Islands on Thursdays at 21:30 and is available via fibwiTV streaming, and on Hosteltur TV's YouTube channel on Fridays.
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  • 2 min

Así se reparte el dominio hotelero internacional en España

🌟 In Spain, 43 international hotel chains operate 707 hotels with 116,981 rooms, making up 17.74% of the country's total. American companies dominate with 150 hotels and 27,719 rooms, accounting for 31% of international rooms. French chains control 19.73% of the market with 23,073 rooms, led by Accor (12,382 rooms). German chains offer 22,389 rooms, with TUI Hotels owning 10,802. British firms provide 13,604 rooms, with IHG Hotels & Resorts holding 11,530. Thai-owned Minor Hotels has 10,882 rooms in Spain, expanding through acquisitions since 2018.
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  • 3 min

Minor Hotels renueva su marca y prevé 300 nuevos hoteles hasta 2027

🏨 Minor Hotels plans to add approximately 300 new properties to its portfolio by the end of 2027, expanding upon its acquisition of NH Hotel Group in 2018 which tripled its international presence. The hospitality group's growth strategy includes launching at least two new brands within the year. Their portfolio currently exceeds 560 properties, and they have unified their eight hotel brands under the Minor Hotels umbrella to facilitate expansion into new markets. They have refreshed their brand identity, including a new logo symbolizing direction and guidance. The group also launched a new consumer-focused website, minorhotels.com, and a unified mobile app, consolidating brand-specific apps and rebranding their loyalty program to Minor Discovery. Additionally, Minor PRO has been created to serve B2B customers, offering tailored solutions and consolidating benefits in one place.
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  • 7 min

VP crea su marca Sognio para un producto de “lujo asequible” en 4 estrellas

📈 Javier Pérez, director general of VP Hoteles, admitted a miscalculation during the pandemic, expecting larger financial losses in 2021 than occurred. Out of a €13 million loan, €3.5 million remained, which funded renovations of VP Madroño and VP Metropolitano. VP Hoteles maintains lower leverages than the industry average. The new VP Sognio brand emerged last year, focusing on luxurious yet affordable hospitality, aiming for an average cost around €180 per night. Welcoming Luxury merges welcoming customer service with affordable luxury. VP Hoteles' transformation includes the VP Metropolitano, introducing art and design elements, and catering to local Madrid culture. The VP Madroño is undergoing renovations this summer, VP Recoletos requires a significant update planned for the next year, and their Tres Cantos hotel's adaptation to Sognio is being considered. Innovations in technology and staff training, especially in artificial intelligence, underpin the brand's evolution. The company's revenue target for 2026 is €45 million, with a current debt of €60 million, repayable over 12 years at €6 million annually.
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  • 2 min

Las reservas en agencias se disparan un 15% para Semana Santa

📓 Spanish travel agencies are witnessing a 10-15% growth in bookings for the upcoming Easter Week (April 13-20, 2023). The early bookings and expected good weather are contributing to this optimism. Nationally, some destinations are seeing over 20% growth from 2024. The Canary Islands, Andalusia, and the Balearic Islands are top choices, along with coastal areas and cities like Sevilla, Málaga, Valladolid, and Zamora, which are seeing high reservation levels for individuals and groups. Internationally, European capitals, the Caribbean, and Asian destinations like Japan, China, Indonesia, and Thailand are popular among Spanish travelers.
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  • 3 min

Tourism AND Economy Barcelona Summit expone nuevos modelos el 2 y 3 de abril

🏖 Tourism & Economy Barcelona Summit 2025 will gather institutional representatives on April 2-3 in CosmoCaixa auditorium, Barcelona. Notable attendees include Salvador Illa, President of the Generalitat de Catalunya; Jordi Hereu, Minister of Industry and Tourism; Jaume Collboni, Mayor of Barcelona; and Rosario Sánchez Grau, Secretary of State for Tourism. Key sessions include sustainable tourism discussions, industry evolution, and investment in the tourism sector. Virtual interventions from global figures will also feature in the summit.
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  • 3 min

Semana Santa 2025: reservas con mayor antelación y tarifas más altas

🎂 In less than 20 days before Easter, hotel bookings in Spain are rising: Baleares up by 36% from 2024, Canarias and Peninsula nearing last year's figures by 14% and 1% respectively. From April 17-21, 856 hotels (204,700 rooms) report increased average rates, with couples dominating bookings (over 70% for 3-7 nights). Baleares bookings hit 24,735 (+36% from 2024), Canarias at 30,831 (-14% from 2024), and Peninsula with 23,905 bookings (-1% from 2024). ADRs are up by 11% in Baleares to €127.20, 3% in Canarias to €216.35, and 5% in Peninsula to €150.07. Online agencies and Booking.com are top booking sources.
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  • 2 min

Los abogados de CEHAT en el caso Booking defienden que sí ha habido daño

🏨 Jaime Concheiro, socio director at CCS Abogados, outlines that Spanish hoteliers can join the European-led HOTREC project against Booking.com or opt for a faster Spanish initiative, with legal procedures starting as soon as May or June. Hoteliers have three options: join the European claim, pursue the Spanish initiative, or cede rights to a litigation fund after receiving €500 symbolically, potentially earning equal compensation upon case success. The claim filing fee is €300, and CCS Abogados would take a 30% cut from the indemnification. Already, 360 hotel businesses have registered, including a major chain, wary of sharing sensitive data or being the first large company to join. CCS plans to file the first lawsuits by early 2026, aiming for one per province with significant backing.
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