Repensar el crecimiento turístico en tiempos de turismofobia
🗺️ Miguel Sanz of Turespaña emphasized sustainable growth in tourism at the XX Jornada on Risk Management in Palma. Key focus: improving employment, spending, and satisfaction, while tackling issues like tourism rejection and reconverting mature destinations like the Balearic Islands. Addressing turismofobia and reputational risks, initiatives include regulating tourist accommodations and launching "Tourist, go home happy" in Mallorca. The challenge remains: effectively communicating these changes to alter public perception and sustain the sector's future.
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