Hosteltur

🗺️ Viajeros españoles de hoteles económicos, encuestados por easyHotel, priorizan experiencias únicas y sostenibles para 2026. Eventos culturales y deportivos motivan el 20% de reservas. Estrategic location (31%) surpasses pure price (23%) in hotel choice. Interest in lesser-known destinations rises; Rotterdam, Maastricht, and La Haya see over 50% growth. Solo travel searches increase by 39%, with individual stays up 7.58%. Sustainability is key, with 90% seeking eco-friendly options by 2026.

🗺 Iñaki Garmendia highlights growing social demands in tourism, with increased scrutiny on its consequences, like overcrowding and housing pressure. Economic arguments no longer suffice to offset criticism. Garmendia calls for revising socio-sectoral dynamics towards novel competitiveness, integrating public and private strategies. He emphasizes cooperation, avoiding burdens shifting from one sector to another. The sector faces challenges in establishing stabilizing linkages and adopting new governance approaches, aiming for positive structural impacts in shared public spaces.