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  • 2 min

TUI nombra nueva directora de marketing de Mercados y Aerolíneas

🏢 Amber Pine will join TUI Group as Marketing Director of Markets and Airlines from April 24, 2025. With 15+ years at Sky, she's led divisions like Consumer, Sales, and Marketing, and directed Broadband and Connectivity. At TUI, she'll report to David Schelp and CEO Sebastian Ebel on strategic projects, driving transformation in Marketing, Sales, and Customer areas, developing the TUI brand, and leading teams focused on brand strategy, content, customer experience, and sales optimization. This is part of TUI's efforts to consolidate a Selected Global Market with more personalized technology and services.
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  • 3 min

Las tres noticias más importantes del sector turístico, 14 de enero

🏠 On January 14, Spanish Prime Minister Pedro Sánchez announced 12 housing measures, targeting fiscal reform for tourist apartments to prioritize residential use and decrease speculative behaviour, with a focus on "too many Airbnbs and not enough homes." Ramón Aragonés, CEO of Minor Hotels Europe & Americas, received the Hosteltur Personality of the Year 2024 Award, led the purchase of nine hotels in Portugal and Brazil worth €345.2 million, expected to add €31 million to annual EBITDA. NH Hotel Group strengthens its position in Latin America and southern Europe. Grupotel and Lopesan entered Madrid's hotel market, with acquisitions near €300 million, targeting prime locations and increasing their urban segment presence.
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  • 2 min

Brasil llena las calles de Madrid para Fitur 2025

🇧🇷 Brasil began a promotional campaign in Madrid highlighting its cultural and natural attractions ahead of Fitur 2025, where it's the guest country of honor. Starting on Madrid's EMT buses, the ads will later expand to the Metro and areas like Goya, Velázquez, and Serrano. The campaign coincides with Fitur, from January 22 to 26 at Ifema, aiming to position Brazil as a top tourism destination. Brazil saw a 12% increase in international arrivals in 2024, reaching 6.6 million visitors, the highest since 1970. The campaign targets the European market, particularly Spain, where tourist arrivals are expected to grow 10% by 2025, thanks to expanded air routes. Brazil's Minister of Tourism, Celso Sabino, believes Fitur 2025 is an excellent opportunity to promote the country's diverse cultural and natural landscapes.
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El paradigma de Grupotel y Lopesan debutando en ubicaciones top de Madrid

🏨 Grupotel and Lopesan, two family-owned hotel chains from the Balearic and Canary Islands, have made significant acquisitions in Madrid, marking a consolidation and development milestone. Grupotel acquired Hotel Mayorazgo on Gran Vía, reaching three urban hotels with two others in Barcelona, and a total of 45 vacation establishments. Lopesan, via a partnership with Stoneweg, acquired Hotel Miguel Ángel on Paseo de la Castellana, marking its second urban segment move after an early 2024 purchase in Las Palmas. The two transactions, unofficially totaling nearly €300 million (Grupotel €60M, Miguel Ángel over €200M), were a highlight of Spain's urban hotel operations in 2024. Madrid and Barcelona each accounted for 18% of the total transactions, with Málaga at 5%, as per CBRE data.
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  • 5 min

2024 marca un récord mundial de calor: 5 impactos en el turismo español

🌡 En 2024, la temperatura media mundial alcanzó 15,10 °C, superando en 0,72 °C la media de 1991-2020, y convirtiéndose en el año más cálido desde 1850. Este año marcó la primera vez que el calentamiento fue de 1,5 °C por encima del nivel preindustrial. Europa registró una temperatura promedio de 10,69 °C, 1,47 °C más que su referencia de 1991-2020. Los últimos diez años figuraron entre los más cálidos registrados, con eventos extremos como olas de calor y lluvias torrenciales. El turismo en España enfrenta desafíos tales como sequías, con una esperada reducción de los recursos hídricos del 20% para mediados del siglo, inundaciones, huracanes en el Mediterráneo, olas de calor que reducen el gasto turístico y el ascenso del nivel del mar que amenaza las costas.
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  • 2 min

El sector hotelero arranca 2025 con brío: las early booking superan el 40%

🏨 Spanish hotel sector kicks off 2025 with a strong start as early bookings for the upcoming months hit a market share above 40% for two consecutive weeks. TravelgateX reports that "early booking" reservations (over 90 days in advance) accounted for 42.78% from January 6-12, peaking at nearly 45% the week before. Canarias, Cataluña, and Andalucía are leading destinations, capturing almost 56% of hotel bookings, with Canarias alone at 20.13%. UK bookings rose by 27%, Germany by 55%, and Ireland by 74% during the same period.
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  • 1 min

Expansión de NH, últimas compras incluidas, con Aragonés al frente

🏨 Minor Hotels Europe & Americas is implementing a growth strategy in emerging markets like Portugal and Brazil, focusing on areas with high potential and maintaining low debt levels. Ramón Aragonés of NH Hotel Group highlights the expansion in Latin America and Southern Europe, enhancing the company's positioning in the luxury hotels and resorts segments. The strategic investments, made in a context of low debt, aim to add value to NH's portfolio and strengthen its business model in key destinations. The approach includes diversifying assets and balancing urban and vacation destinations. Aragonés will receive the Hosteltur Personality of the Year 2024 award on January 23 at 13:00 at FiturtechY, Techydestino forum, pavilion 10B.
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  • 3 min

Las tres noticias más importantes del sector turístico, 13 de enero

✈ On January 13, a general strike in Belgium, aimed at advocating for "decent pensions," led to the grounding of 40% of flights at Brussels Zaventem Airport. Brussels Airlines preemptively canceled half of its operations. Charleroi Airport experienced disruptions, but no cancellations. Rail services faced severe limitations with recovery expected by Tuesday. The strike primarily affected flights to and from Zaventem Airport, with significant traffic jams in Brussels but no major interruptions in regions like Flanders. Meliá Hotels International leads the Hosteltur Ranking of Spanish hotel chains' international presence, with small and medium-sized enterprises (SMEs) marking a 22.5% increase in presence outside Spain in one year, contributing to a 6.5% rise in hotels and a 0.85% increase in rooms. Barceló and Riu are expanding in destinations like the Maldives, Thailand, and Jamaica, while SMEs are focusing on Portugal, Italy, and Morocco. The V Noche del Agente de Viajes, organized by Hosteltur, will be held on January 21, 2025, at the Eurostars Madrid Tower, celebrating travel agents with a gala dinner, entertainment, and prizes. The reception starts at 19:15, followed by dinner at 20:30, and culminating with a party including an open bar. The event serves as a prelude to Fitur, fostering networking in a
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  • 3 min

Convivencia y responsabilidad: el nuevo paradigma del turismo en Mallorca

🏖 Mallorca is reshaping its tourism strategy to prioritize responsibility, coexistence, and authenticity, aiming to be a reference destination while remaining a home for its residents. The transformation, based on over 100 interviews with local social and economic stakeholders, focuses on responsible tourism that respects the island's culture and environment. This new tourism model seeks to balance tradition with innovation and ensure that the tourism industry benefits both locals and visitors, preserving Mallorca's Mediterranean heritage, hospitality, culture, and biodiversity.
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