La distribución hotelera anhela un mix sano” entre canales
🏨 At the Updating Hotelero 2025 event, organized by HOSTELTUR, experts like Sarah Despradel and Federico Crudo discussed hotel distribution, advocating for a healthy mix of channels, including tour operators, OTAs, and direct sales. They highlighted the importance of equilibrium and strategic partnerships for distribution success and mentioned the concept of "surgical disparity" to tactically break price parity in favor of driving direct web traffic. The approach aims to differentiate products and effectively compete against the significant marketing spend of large OTAs.
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