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  • 4 min

Prudencia financiera y reinversión, la fórmula del éxito de Barceló

🏨 Grupo Barceló, in 2024, surpassed €6.5 billion in turnover with an Ebitda of €500 million, and aims to reinvest positive results to avoid debt. Barceló Hotel Group, part of the conglomerate, accounted for €2.1 billion of the revenue. Post-9/11 strategic shift prioritizes security over risk, allowing aggressive project planning due to a strong financial stance. The company plans to spend €400 million in 2024 for hotel acquisitions, renovations, and repositioning, focusing on organic growth, selective expansion in America, the Mediterranean, the Middle East, and the Indian Ocean, avoiding overpriced markets like the Balearic Islands, Canary Islands, Madrid, and Barcelona. In Spain, Mexico, and Morocco, where Barceló has a significant presence, they plan to double their portfolio.
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  • 3 min

2025 será un año fantástico pero “va a haber que currárselo”

🏕 Destinia's CEO, Ricardo Fernández, declared the past year as the company's best ever, despite challenges such as Germany's consumption contraction, Turkey's rising competition, the USA's market slowdown due to elections, and Mexico's halt due to peso devaluation. Higher Average Daily Rates (ADRs) with less occupancy were reported. He participated in Fiturtechy's panel "La lámpara de las ideas: con los pies en la tierra" along with other industry leaders. Fernández forecasts 2025 as a "fantastic year" but anticipates the need for hard work due to competitive destinations like Turkey and North Africa. Opportunities in tourism are seen for 2025, with expectations of resolving two active conflicts and benefiting from a strong dollar. The long-haul markets, particularly the U.S. and Middle East, show promise with strong connectivity and high growth. Marina López from Grupo Hotusa and Cristina Cabañas from Guitart Hotels also highlight the benefits of a strong dollar and the higher consumption of long-haul customers in hotels.
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  • 3 min

Ramón Aragonés recibirá hoy el Premio a la Personalidad Turística 2024

🏩 Under Ramón Aragonés' leadership, NH Hotel Group became a leading international chain, quickly recovering post-pandemic to cancel a €500 million ICO loan in January 2023, being the first Spanish hotel company to do so. On January 23, 2024, at 13:00, Aragonés will be awarded the Hosteltur Personality of the Year 2024 at FiturtechY. NH's expansion under Aragonés includes buying five Tivoli hotels in Portugal for €133.2 million at the end of 2023 and adding four hotels in Brazil for €212 million in September 2023. Aragonés, retiring in January 2025, will be remembered for his innovative contributions and strategic vision, contributing significantly to the tourism sector nationally and internationally.
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  • 3 min

El regreso de Donald Trump ¿Impulso o marcha atrás para el turismo?

📈 During Donald Trump’s presidency (January 2017 - January 2021), the US saw a steady increase in foreign tourists, from 77.1 million in 2017 to 79.4 million in 2018, stabilizing in 2019. Hotel revenue in the US grew from $78.47 billion in 2017 to $87 billion in 2019. However, the pandemic in 2020 severely impacted tourism, leading to a $25 billion government rescue for US airlines. The US recorded 2,272 hotel construction projects in Q1 2024. Trump’s policies may affect tourism, with 7% of hospitality workers being undocumented immigrants and potential tariff hikes could increase travel costs and impact hotel development.
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  • 2 min

Emisor alemán en 2025: más paquetes turísticos y más reservas anticipadas

🏖 DRV forecasts Germans will spend €85 billion on travel in 2025, a 6% increase from the previous year. Early booking offers are popular, especially among families during summer holidays. Combined travel packages account for 50% of Germany's tourist expenditure, preferred for their flexibility and legal protection. Germany has around 8,000 physical travel agencies offering personalized services complemented by online and mobile services. Peak booking season for summer vacations begins early in the year, with discounts valid until late March. Preferred destinations include Mediterranean beaches, ocean cruises, and warm winter spots like the Canary Islands and Egypt.
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  • 2 min

Limehome refuerza su presencia en el norte de España

🏠 Limehome partnered with Grupo Clavijo to launch a new project, Limehome Suites Gran Vía in Logroño, expected to welcome guests in summer 2026, adding to their three existing establishments in La Rioja. The property will feature 18 apartments near Gran Vía, the historic center, and calle Laurel. Xulio Rey, Head of Expansion Strategy for Southern Europe at limehome, and Diego Rodríguez, CEO of Grupo Clavijo, emphasize the project's role in Logroño's transformation and local value creation. Limehome is also expanding in Álava and Navarra.
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Stoneweg abrirá su hotel Gran Lujo de la Costa del Sol en febrero

🏨 Investment fund Stoneweg, celebrating its 10-year anniversary, plans to open the 5-star Grand Luxury Kimpton Los Monteros hotel in Marbella this coming February after extensive renovations. Expanding beyond Spain, Stoneweg, through Managing Director Hospitality Miguel Casas, seeks opportunities in Germany and Northern Europe due to market economic conditions and price corrections. With €450 million invested in seven Spanish hotel assets, the focus shifts to leisure segment hotels, particularly in Northern Europe, where corporate travel has not rebounded since 2019. Stoneweg strategizes to turn around poorly performing hotels by injecting capital and repositioning them in the leisure market.
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  • 4 min

Cómo va a impulsar Hyatt su expansión en Europa, África y Oriente Medio

🏨 Hyatt Hotels Corporation targets 13 new markets in the EAME region (Europe, Africa, and Middle East) from 2025 to 2028, following growth in Europe with RevPAR up 12.1%, ADR increase of 5.8%, and occupancy rising by 3.8% in the first nine months of last year. In Spain, Hyatt's presence soared from 4 to 55 hotels, now encompassing over 14,500 rooms as of December 31, 2024. The company's portfolio has grown 90% since 2017, now exceeding 1,350 properties. Planned debuts include Estonia, Iceland, Romania, Cape Verde, and Mauritius, with an aim to add 50 new luxury and lifestyle hotels globally by 2026. Hyatt's European, African, and Middle Eastern portfolio includes over 200 hotels and 45,000 rooms across 40 countries, tripling its European room count since 2017.
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  • 2 min

Los premiados de la V Noche del Agente de Viajes Hosteltur

🏠 On the eve of Fitur 2025, Hosteltur hosted the V Noche del Agente de Viajes at the Hotel Eurostars Madrid Tower, attended by 450 industry professionals. Since 2019, this event has become a networking occasion prior to FITUR. On January 21, sponsors awarded one of 8-10 selected travel agents per table and held gift raffles with a minimum value of €600. Overall, 34 brands recognized travel agencies for their contributions to Spanish tourism.
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  • 3 min

La primera industria de España enfrenta la 'di-gestión' del éxito turístico

🏕 España alcanzó 94 millones de turistas internacionales en 2024, enfrentando retos como saturación y turismofobia. En enero 2025, la revista HOSTELTUR destacó la importancia de una gestión sostenible del turismo. Ramón Aragonés, CEO de Minor Hotels Europe & América, fue galardonado con el Premio Hosteltur a la Personalidad Turística 2024. España ocupa el décimo lugar en Europa y el 42 a nivel mundial en turismo sostenible según el World Economic Forum. El legado de Gabriel Escarrer Juliá, fundador de Meliá Hotels International, resalta la urgencia de un turismo sostenible y organizado. La colaboración entre administraciones y ciudadanos es esencial para consolidar a España como líder en turismo responsable.
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