Retos y oportunidades para las franquicias hoteleras este año
🏨 In the U.S. and U.K., hotel franchising accounts for 80% of the market, while in Spain it stands around 6%, up from less than 1% in 2010. Hotel Trends hosted a roundtable discussion titled "Franquicias en España: claves para entender un mercado en evolución" featuring representatives from Meliá, Sercotel, and Panoram. Challenges identified include communicating value to property owners and adapting to a highly fragmented market. Opportunities lie in domestic destinations, market size, and creating appealing brands for customers and owners.
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