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  • 2 min

Sercotel ficha de Sonder a su nueva responsable de Expansión

📌 Ana Belén Prim, with over 20 years of experience, including 17 years at Petit Palace and 3 years at Sonder, has joined Sercotel Hotel Group as the new Head of Expansion. She is part of YPO, a global leadership community with over 34,000 CEOs in 150 countries, and has been a partner of Women in Hospitality for four years. Sercotel Hotel Group, under Francisco Marco's leadership, has recently strengthened its Expansion team with new hires such as Jaume Sans, Silvia Pizarro, and Jesús Moreno, indicating a strategic focus on their expansion efforts.
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  • 3 min

2025, cuando España triunfó en el Año Nuevo Lunar asiático

📆 During the 2025 Lunar New Year, ending on February 6, Spain set a record as a favorite destination for Asian tourists, with a 192% increase in bookings compared to 2024. Spain is now the number one European and third global destination outside Asia for these travelers. The longer 11-day holiday encouraged long-haul travel. Key markets include China, Japan, and South Korea, with the highest growth from Malaysia (179%) and Thailand (110%). Top Spanish cities visited are Barcelona and Madrid, but preferences vary by nationality, with Chinese tourists also favoring historic cities like Sevilla and Japanese tourists opting for gastronomic experiences in San Sebastián and Bilbao. Asian traveler train bookings in Spain rose by 211.5%, reflecting a trend towards sustainable and flexible travel.
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  • 2 min

Las llegadas de turistas a España en 2024, de un vistazo

🌍 España welcomed a record 93.8 million tourists in 2024, a 10.1% increase from the previous year. Top source countries included the UK (18.4 million, up 6.6%), France (13 million, up 10.3%), and Germany (11.9 million, up 8.6%). Cataluña was the most visited region with over 19.9 million tourists, followed by Baleares with 15.3 million and Canarias with 15.2 million. Tourist arrivals have rebounded and surpassed pre-pandemic levels.
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  • 3 min

Cómo ha cambiado el perfil del turista británico en España

🏖 British tourists are now more interested in exploring lesser-known destinations in Spain and seek authentic local experiences, avoiding high seasons and preferring extended stays, explained Manuel Butler, Turespaña's Tourism Counsellor in London. At Fitur 2025, it was revealed that the average British tourist visiting Barcelona is 35 years old, travels with a partner for five nights, and spends €322, with architecture and culture highly rated at 9.3 and 9, respectively, leading over half to return. British tourism contributes 1.4% to Spain's GDP and strengthens ties between the two countries. The British market is essential for Catalonia post-Brexit, moving towards a value-based model of regenerative tourism. Sustainable tourism success requires collaboration among governments, institutions, companies, and individuals, with OET London focusing on social impact and promoting accessibility through 'Spain for All', using AI to recommend personalized trips.
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  • 2 min

Extendam y Continuum abrirán un hotel ibis Styles en Santander

🏨 Extendam and Continuum Hospitality Group to transform a 3-star independent hotel in Santander into an ibis Styles, the first for the brand in the city. Opened in July 2022, the 93-room facility will undergo a minor construction program for the rebranding. It's strategically located near the city center, Marqués de Valdecilla University Hospital, industrial port, and airport, serving hospital, business, and leisure travelers. This venture strengthens the hospitality offering in a market dominated by independent establishments.
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  • 3 min

Las tres noticias más importantes del sector turístico, 5 de febrero

🏢 Key tourism news from Hosteltur.com on February 5 highlights Madrid's growing tourism, with a contribution of 8.6% to the regional economy in 2024 and over 15 million visitors. Aena announced an investment of over €1 billion in Canary Islands airports, with €800 million allocated to Tenerife airports for modernization and efficiency improvements. Spain led hotel night stays in 2023 with nearly 122 million, followed by the UK with 60.3 million and Germany with 42.6 million, with international tourists accounting for 53% of hotel guests and 66% of overnight stays.
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  • 3 min

Costa del Sol: los 3 mercados que se propone recuperar este año

🌞 Costa del Sol's hotel occupancy reached 78.14% in 2024, up by 1.72 points from 76.82% in 2023, with hotels nearly 80% refurbished in the past 15 years. January 2025 exceeded expectations at 60.58%, slightly higher than 58.23% the previous year, with 80% international guests. Occupancy forecasts are positive, with February expected at 73.26% (up from 70% in 2024) and March estimated at 75.47%, aligning with March 2024's 75.10%. The focus is on recovering national, Nordic, and German markets in 2025.
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  • 3 min

Bienestar laboral: clave para el negocio y la satisfacción del cliente

🏖 MarSenses Hotels & Homes, led by Rodrigo Fitaroni, focuses on employee satisfaction to improve customer experience. At FiturTech, industry experts agreed that happy employees lead to happy customers. MarSenses aligns employee and customer satisfaction rates and introduces initiatives like a 32-hour workweek for staff over 58 without salary loss. Lorena Moreno of ASEGO notes a 30% turnover rate for new hires within a year, linking employee retention to company profitability. Emotional salary and empathetic leadership are emphasized as key to loyalty and commitment.
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  • 3 min

Benidorm, ejemplo de destino sostenible para Europa

🌱 Benidorm, recognized as the Green Pioneer of European Smart Tourism 2025, showcases transformational environmental management and innovative sustainable practices, including the construction of dikes and advanced drainage systems to combat sea-level rise and flooding. The city diversifies its offerings with sustainable theme parks, eco-friendly golf courses, and cultural events like the Winter Festival, reducing seasonal dependence and boosting local employment. Digital innovations like real-time beach monitoring apps address overtourism sustainably. Benidorm participates in the "Sustainable EU Tourism - Shaping the tourism of tomorrow" project, sharing knowledge and collaborating with over 200 EU destinations. With 15.3 million overnight stays and water scarcity issues, Benidorm implements innovative water management, such as separating rain and wastewater and using biogas from wastewater for electricity.
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  • 2 min

Jerez y Varsovia tendrán vuelo directo en primavera y verano

✈ Jerez Airport will have a direct flight to Warsaw during spring and summer, operated by TUI Poland. The route, announced by Mayor María José García-Pelayo, will run from April to October with a weekly flight expected to carry over 5,300 passengers. This new market opportunity enhances Jerez Airport's potential. Additionally, over 5,000 seats will be added towards Andalusia for the summer season, and Gaditan hotels will be featured in TUI's catalogs, promising increased destination marketing.
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