Automatic

🏨 Meliá Hotels International and UNIVERSAE signed an agreement during Fitur 2025 to offer internships to students at Meliá's 400+ hotels across 40 countries. The partnership includes potential hiring after internships, access to UNIVERSAE Empleo for Meliá HR, and over 50 training program scholarships for Meliá employees and their families. B&B Hotels launched B&B Academy with Fundación Tomillo, offering 20 students training and internships in Madrid. In 2023, Grupo Iberostar initiated the first intensive FP Dual in tourism in the Canary Islands, later expanding to Baleares and Andalucía. In 2024, Grupo Mac introduced Mac Academy for hospitality training in Mallorca. Ilunion Hotels and ESCP Business School signed an agreement to promote sustainable tourism and Garden Hotels collaborated with CaixaBank Dualiza to train vocational teachers in sustainability. These initiatives address the critical shortage of workers and demand for professionals skilled in sustainability, digitalization, and customer service.

📈 Marta Romero, director at Mirai Pro, advises hotel professionals to analyze the "real demand of the hotel," including successes, failures, and missed opportunities, to adjust strategies and maximize results without additional investment in visibility or traffic. She emphasizes understanding the whole picture, beyond just consolidated bookings, and considers unconverted attended demand and unattended requests due to restrictions or lack of availability. Romero suggests creating a demand map, adjusting distribution rules, pricing, inventory management, monitoring conversion rates, ensuring competitive direct pricing, managing cancellations, and timing promotional campaigns to existing demand rather than low-demand periods. These strategies aim to extract more value from existing demand and increase sales and profitability without extra costs.