Automatic

💰 Artiem's charity initiative has raised 300,000 euros for Cáritas since starting three years ago, with a 100,000 euro increase this year. The "Habitación Solidaria" was initiated in June 2020 across their five hotels in Menorca, Asturias, and Madrid. Artiem, Europe's first B Corp certified hotel chain, is committed to sustainable prosperity and social impact, aiming to set new fundraising records.

🌎 Booking.com's "Sustainable Travel Report 2024" surveyed over 31,000 people from 34 countries, revealing 44% of Spaniards believe governments should do more to raise awareness about tourism's environmental impact. Despite 53% recognizing sustainable travel's importance, only 74% plan to travel sustainably in the next 12 months, motivated by doing the right thing (33%) or feeling guilty for less sustainable choices (46%). In contrast, 27% deny the severity of climate change, affecting travel decisions.

🌱 60% of Spanish companies forecast the implementation of ESG policies. Effective communication tools are essential in conveying sustainability initiatives, as emphasized by The White Rabbit agency. Laura Sali, CEO of the agency, highlights that sustainability messaging must be reflected across all platforms, including sustainability reports and social media campaigns. These reports offer transparent insight into a company's environmental and social performance. Events and conferences are also pivotal for sharing practices and fostering collaboration. Social media presence is crucial for inspiring change and promoting a responsible future, as per Agustina Chiaravalli, Marketing and Social Media Director at the agency.