Para qué está utilizando Booking.com la inteligencia artificial
🧠 Matthias Schmid of Booking.com emphasizes AI's transformative potential in tourism, not following blockchain or the metaverse's unmet expectations. Booking applies AI to internal proactivity, improving machine learning, and understanding customer intentions for tailored offers. A Booking survey of 27,000 travelers from 33 countries shows 48% trust AI for trip planning, two-thirds for in-destination activities, and a third for discovering uncrowded spots. AI is expected to enhance customer understanding and personalization in travel assistance.
Share