Cambio de rumbo en Dida, el gigante chino de distribución que aumenta su peso en España
🚀 Daryl Lee, former CEO of WeBeds, became CEO of Dida on October 5, 2025. Rikin Wu, Dida's founder, is now president. Dida, founded in 2012 in Shenzhen, aims to connect China globally. Its B2B platform, driven by AI, saw 43% growth in bookings from China to Spain in early 2025 compared to 2024. Spain ranks as Dida's fifth-largest European market. Overall, bookings to Spain doubled in the first half of 2025 versus 2024.
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