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🏠 Amancio López reports a 10% revenue increase and about 20-21% EBITDA growth for Eurostars Hotel Company and partners in 2024, with a 25% net profit surge. The company invests over €50 million annually in asset repositioning, focusing on luxury, lifestyle, and cost control for 2025 trends. Eurostars, Spain's leading hotel chain and sixth in Europe, plans further European expansion while recently opening a second Miami hotel and one forthcoming in Morocco. Their portfolio includes 35% owned, 58% leased, and the rest managed properties.

🔔 Jorge Marichal, leader of Cehat, criticizes the enforcement of Real Decreto 933/2021 since December 2, which mandates hotels to collect over 30 data points from guests, likening staff to border agents. He argues this increases operational challenges, invades privacy, and won't deter actual criminals. Concerns include data security over the three-year storage period and potential negative impacts on tourism, especially from the UK, Spain’s top market. He advocates for focusing resources on actual security measures, not overwhelming tourism operators with more regulations.

🏖️ Pierre & Vacances increased revenue in Spain by 16% in 2024, surpassing €100 million for the first time with €108 million. Ebitda rose sharply to €27 million, a substantial increase from €9 million the previous year and €5 million in 2022. Globally, the Pierre & Vacances-Center Parcs group posted €1.9 billion in turnover, a record €174 million Ebitda, and a net profit of €29 million. The company targets an Ebitda of €200 million by 2026 and €220 million by 2028.

🏨 Hoteles diversifican ingresos con Total Revenue, integrando alojamiento, Alimentos y Bebidas (F&B), y Retail. Cegid Revo es la tecnología de referencia. Ejemplos incluyen el Hotel Arzuaga con Estrella Michelin, el hotel Mendi Goikoa Bekoa con productos locales, y el hotel boutique Plácido y Grata optimizando momentos como el check-in. Otros servicios ofrecidos por hoteles son gimnasios, spas, y tratamientos de wellness. Eventos y festividades como Navidad abren hoteles a la comunidad local. Meliá Hotels, con un 30% de ingresos de la restauración, apuesta por experiencias inmersivas.

🏥 In Spain, the hotel investment market is projected to reach €3 billion in 2024, with a mix of white label brands and traditional operators enhancing profitability. The global tourism industry is nearing pre-pandemic levels in the first nine months of 2024, with 1.1 billion international travelers. ONU Turismo expects a full recovery to 2019's 1.5 billion tourists by year-end. The Imserso 2025 Thermalism Program in Spain will offer 190,513 spots across 84 spas, starting February 1, 2025, with a €34 million investment and an anticipated €114 million economic impact.

🏠 The Imserso Termalismo Program 2025 in Spain offers 190,513 slots across 84 spas, starting February 1, 2025, and ending December 31, focusing on promoting active aging and well-being for seniors. With a €34 million investment, the program aims to prevent health issues, aid rehabilitation, and combat loneliness. It's estimated to generate an economic impact of over €114 million.

📱 Mercedes Sánchez, with 14+ years at TripAdvisor, discusses the evolution of metasearch engines, user reviews, and digital marketing strategies in tourism. Key insights include: 80% of TripAdvisor users seek inspiration, often 45 days in advance; 3 out of 4 start planning 2-3 months ahead. TripAdvisor's transparency report shows 45% of rejected reviews are automatically flagged by AI, and the average review score is 4.34 out of 5. She advises hotels on utilizing visibility, with TripAdvisor offering subscription, CPC, CPA, and CPM models. Sánchez emphasizes the importance of data analysis and tailored campaigns for hotels to reach target audiences effectively. Additionally, she notes the growing trend of sustainable and pet-friendly filters on TripAdvisor, reflecting user preferences post-pandemic. Sánchez underscores TripAdvisor's role in leveling the playing field for independent hotels, stressing the organic nature of rankings based on guest satisfaction. Lastly, she highlights the potential of AI in enhancing user experiences without losing the personal touch that defines TripAdvisor.

🏨 On November 21, at the Gran Hotel Bali in Benidorm, a roundtable titled "Loyalty as a strategy to boost sales" was part of TecnoHotel OnTour. Industry experts discussed how to enhance direct bookings and technology's role in personalizing customer experiences. Hoteles RH increased direct sales from 30% to 46% using gift vouchers and targeted campaigns. Utilizing CRM data for personalized marketing, the event highlighted the importance of segmenting offers based on customer profiles and behavior. Technology tools like online check-in and informational kiosks improve the guest experience. Hoteles RH showcased an AI-equipped room at Corona del Mar, combining design, sustainability, and advanced technology, catering to guest preferences and staff ergonomics.

🏖️ In Europe, tourism sector salaries are expected to grow between 3% and 5% in the coming years. Specifically, Spain, with regions like Baleares, Canarias, and Cataluña, sees sustainable tourism salaries increasing by up to 12%. Specialized roles in big data, digital marketing, and experience personalization in Europe have seen wage increases of up to 15%. However, operational roles like receptionists in Spain earn around €20,000 annually, below Northern European levels. Hotel managers in Europe have salary raises of 5-7%, and in exclusive destinations like Marbella and Ibiza, salaries for chefs and managers have risen by up to 8%.

🏠 On 9th December, the Imserso's thermalism program opens for applications, offering 190,513 spots across 84 spas nationwide from 1st February to 31st December 2025. Applications can be submitted online from 10:00 or via printed forms, with preprinted applications sent to past participants.