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📰 Hotel revenue management is evolving with strategies like group business optimization, event revenue leverage, and adaptation to uncertainty. Effective tools are essential for sales and revenue leaders to evaluate group business impact on individual demand and overall profitability. Hotels are increasingly adopting new revenue sources, such as meeting and event spaces, requiring aligned performance metrics (KPIs). Flexibility to adapt to market changes, targeting Millennials and Generation Z with authentic experiences, and using technological solutions for strategic revenue management are key. Improved connectivity between technological systems aids in understanding guest profitability at resorts. Collaboration between revenue management, sales, and marketing is crucial, enhanced by advanced demand forecasting tools that inform more precise marketing campaigns.

📌 Enrique Fernández of Hotetec, Javier Pérez of Fideltour, and Fermín Carmona of Hotelverse led masterclasses at Updating Hotelero 2025, organized by HOSTELTUR. The sessions focused on improving user experience, loyalty program updates, and personalization. Hotetec's class was titled "7 ways to increase conversion by improving user experience," Fideltour discussed "News on loyalty," and Hotelverse presented "The economy of personalization".

🗺 Galicia prefers Fez, Roma, and Amsterdam for Easter travel. Cantabria leans towards Múnich, Bolonia, and Edimburgo. Andalucía's top 3 includes Roma and Madrid, along with Fez. Castilla-La Mancha and País Vasco favor Roma over Lisboa and Florencia, while Baleares chooses Milán, Nápoles, and Chaouen. Canarias opts for Marrakech, Budapest, and Londres; Cataluña for Ámsterdam, Roma, and Madrid; Comunidad Valenciana for Budapest, Cracovia, and Ámsterdam. Asturias, Aragón, Madrid, La Rioja, Navarra, Castilla y León, Murcia, Extremadura, Ceuta, and Melilla show varied preferences with Roma often leading. Italy is the second most popular country, with 16% of Spaniards booking free tours there, following Spain at 25%, and Morocco at 7%. Marruecos, Reino Unido (5.5%), Portugal (5.2%), Francia (4.5%), Alemania (4%), and Polonia (3.5%) are also popular. Japan, especially Tokio, sees a sharp increase in demand, forecast to grow by 500% over Easter 2024.

🏨 Accor to reach 100 hotels in Spain with the April opening of Ibis Styles Madrid Aeropuerto Valdebebas. The French chain has 99 hotels nationally, 92 in the PME division with 11,057 rooms, and 7 in Lifestyle & Luxury with 2,064 rooms. Accor's low-cost hotel portfolio in Spain consists of 76 establishments with 7,846 rooms. Upcoming openings include Ibis Budget Madrid Albasanz in May, Ibis Madrid Las Tablas in September, and Greet Alicante by early 2026. Accor operates around 5,100 PME hotels globally. In 2024, their PME division generated revenues of €3.103 billion, a 5% increase, with an EBITDA of €809 million, up 8%. The Lifestyle & Luxury hotels earned €2.587 billion, up 19%, with an EBITDA of €427 million, a 21% increase from the previous fiscal year.

🏖️ Flight searches for Easter week, April 7-21, rose by 36%. Spain leads Europe in hotel booking rebound, with coastal, Canary, and Balearic destinations driving positive outlooks. Later Easter dates compared to last year (March 18-April 1) and warmer weather increase attraction for international travel, especially in Southern Europe. Beach destinations see a 59% spike in flight searches. Palma de Mallorca, with a 3.1% market share, saw a 79% jump in searches. Shopping and urban destinations experienced a 28% and 26% increase in flight searches, respectively. European cities like Amsterdam, Geneva, London, Paris, and Berlin face slight declines in regional visitor shares.

📈 📈 In Spain, Semana Santa 2025 sees a 62% increase in reservations compared to the previous year, with an average stay rising from 2.9 to 4.25 nights, leading to a higher average ticket of €684.95 per booking, up from €381.20 in March 2024. Despite a 27% cancellation rate due to April rain forecasts, this remains lower than 2024's 30% cancelations. Call Center services like Ring2Travel are crucial for handling demand spikes and improving customer service and conversion rates.

💧 Over 500 Spanish hotel establishments certified in sustainability were analyzed for water management between 2023 and 2024, revealing 88% of international chains set specific water risk reduction goals versus 38% of national chains. International hotels, although in high water stress areas, show lower average water consumption per stay. 93% of hotels now monitor water usage, 77% have implemented saving measures, and 45% use water footprint calculation. Only 8% of national hotels have greywater or rainwater recovery systems. Smaller hotels under 4 stars lead in water efficiency. Future strategies include expanding water reuse systems, optimizing irrigation, installing pool covers, embracing circular economy models, and staff training in sustainable management. 🌐

🏨 During IHIF 2025 in Berlin, Colliers experts outlined 10 key lessons for global hotel investment amidst uncertainty. Key points include market resilience despite disruptions like OTA, Airbnb, and the pandemic; strategic cash reserves for crisis management; interest in large-scale transactions expected to surge by 2025; portfolio diversification between urban and vacation markets; evolution from fixed to variable leasing linked to income; creative credit environments with private credit growth; geopolitical shifts causing investment strategy changes; emerging markets like Southern and Eastern Europe gaining attention; decline in Chinese overseas investment with no recovery expected before 2026, contrasted by rising Indian investment; and opportunities arising from distressed, over-leveraged assets for well-positioned investors.

📝 Ignacio Jiménez, CEO of Hidden Hotels, stresses the challenge of preserving the unique character of destinations like Madrid through public-private collaboration, enhancing city heritage. José Ángel Preciados of Ilunion Hotels emphasizes integrity and inclusion, while Borja Escalada of RLH Properties highlights brand importance, local culture, and sustainability. The hospitality sector seeks to attract and retain talent, with industry leaders advocating for better promotion, leadership, and workforce fulfillment. Leaders in the field also recognize the need for digital transformation, with an emphasis on AI and data integration across departments, despite the high costs involved. Various hotel executives note the importance of balancing technological advancements with customer service and cost-effective operations.

🌐 HomeToGo's analysis from December 10, 2024, to March 10, 2025, showed a 2.5% increase in searches for Semana Santa vacations in Spain. Sevilla, with average nightly accommodation costs of €340, topped the list as the most expensive destination. Madrid and Huesca followed with €212 each. Andalusia dominated with four cities in the Top 10, while Lleida was the most affordable at €116.5 per night. Other notable destinations included Benidorm (€136) and León (€218).