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🏨 Personalization in hospitality creates a home-like experience, tailoring each aspect of a stay to guest preferences, leveraging technology to collect and analyze data for customized services. Bain & Company research suggests a 5% increase in guest retention could yield up to 95% more earnings, as repeat guests spend more and bring friends. Personalized experiences foster customer loyalty, differentiate hotels in a saturated market, and lead to upselling without aggressive sales tactics. These experiences are shared on social platforms and review sites, enhancing the hotel's reputation. Effective personalization strategies include detailed guest profiles, automation tools for personalized messaging, and attention to special occasions. A well-integrated Property Management System (PMS) with Customer Relationship Management (CRM) is key to storing guest information and enabling personalized experiences without manual effort.

🏢 On May 26, the Meliá Castilla hotel in Madrid will host the 20th edition of the Foro Hosteltur, under the theme "Strategic Transformation in the Age of Constant Change." The event features a four-hour program, from 3:15 PM to 7:15 PM, including keynotes, roundtables, and discussions with top executives. Discussions will focus on leadership, global uncertainty, and the Spanish tourism sector's transformation and sustainability, addressing trends and strategies for anticipating change and maintaining competitiveness. Attendees can register for in-person attendance or streaming for Premium users.

🏨 Catalonia Hotels & Resorts opened the 4-star Catalonia Puerta del Mar in Málaga, their second hotel in the city, post a €24 million investment since 2018. It features 74 domotically advanced rooms, a gym, and a gastrobar. Sustainability measures include LED lighting, VRV air conditioning with heat recovery, advanced elevators, thermal insulation, greywater treatment for toilet flushing, and drip irrigation for planters. The hotel chain grows in Andalusia with eight hotels and plans further expansion with an upcoming hotel in Madrid, and a flagship resort in Zanzibar. Recently recognized as Spain's "most welcoming hotel chain" at the Traveller Review Awards 2025 by Booking.com, it also won "Family Business of the Year" in February 2024 and "Los tres Pioneros" in March at the CETT Alimara Awards.

🏨 Oriol Serra, CEO and co-founder of Yurbban Hospitality Group, celebrates 13 years with the company, demonstrating a 50% revenue growth in 2024 compared to the previous year. Born into a family-run hotel business in Pallars Jussà, Lleida, Serra transitioned from managing a small family hotel to leading an international hotel group with seven distinct brands. With a vision for global expansion and sustainability, Yurbban has diversified its portfolio to cater to various customer profiles and is continuing to grow strategically with a workforce of around 450 people. The group's future plans aim to reach 10,000 rooms in 10 years, prioritizing quality and sustainability, which is reflected in their ESG strategy and initiatives like the Around program and commitment to allocating 0.7% of direct web sales to local NGOs.

🏖️ Los españoles gastaron en promedio 590 euros en reservas hoteleras en 2025, un aumento del 4% respecto a 2024, reservando con 68 días de antelación según Amimir.com. El buscador tiene más de 900,000 establecimientos y la tendencia al alza en antelación se ve como un cambio en la organización de vacaciones. Con más de 55,000 opiniones verificadas, el 98% de los clientes volvería a reservar. Destinos preferidos incluyen Salou, Benidorm, Roquetas de Mar, Barcelona, Madrid y Canarias, con estancias medias de tres noches.

🏨 In the first quarter of 2025, the Spanish hotel sector boasted a 68.6% occupancy rate, a 0.8% increase compared to 2024. The average daily rate (ADR) was €139.4, marking a 5% rise, while revenue per available room (RevPAR) climbed by 5.8% to €95.6. Canarias led in occupancy with 84.6%, followed by Málaga (73.2%) and Sevilla (72.5%), the latter growing by 3.3% year-over-year. Conversely, Málaga's occupancy fell by 4.8%. Benidorm and Baleares saw occupancy surge by 17.3% and 9.7%, respectively. Madrid's occupancy nudged up by 0.3%, with ADR and RevPAR jumping by 11.4% and 11.8%. Barcelona's occupancy dipped by 0.5%, but ADR and RevPAR increased by 7.6% and 7.1%. Canarias topped ADR rankings at €171.6, with significant ADR growth in Baleares (13.1%) and Madrid (11.4%). Bilbao and Valencia faced ADR declines of 8.4% and 5.7%. RevPAR leaders included Canarias (€145.2, +3.6%), Barcelona (€116.2, +7.1

🏨 En el Ranking Hosteltur, solo un tercio de las 124 cadenas hoteleras proporcionaron datos. La inversión en reposicionamiento de activos se duplicó a más de 850 millones de euros, comparado con 434 millones previos. Las adquisiciones también aumentaron de 148 a 177 millones de euros. Barceló Hotel Group destinó 400 millones de euros para el presupuesto, sin especificar la distribución entre compra y reposicionamiento. Room Mate Hotels invirtió 70 millones en compras y más de 12 millones en renovaciones. Minor Hotels Europe & Americas gastó 77 millones de euros en Capex en el primer semestre de 2024. Ona Hotels & Apartments, Grupo Hesperia, Universal Beach Hotels, Blau Hotels, Checkin Hotels y Hoteles Servigroup revelaron inversiones en compra de hoteles que al menos igualan o superan la inversión en reposicionamiento. La inversión total reportada por las 36 cadenas fue de 1.029 millones de euros, con un 82,5% destinado a reformas.

🏥 Foro Hosteltur 2025, the XX edition, will take place on Monday, May 26, at the Meliá Castilla in Madrid, starting at 15:00. The event will feature over 10 CEOs and presidents from the Spanish tourism sector, discussing strategic transformation in times of constant change. Key speakers include Federico J. González Tejera, CEO of Radisson and Louvre Hotel Groups, and Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus. Registration is available for both in-person attendance and streaming for Premium users.

🎢 Costa Cruceros enriches cruise itineraries with Sea Destinations, enjoyed from the Costa Smeralda ship. Featuring LNG propulsion and advanced emission reduction technology, the ship also has sustainable systems like intelligent energy management and seawater desalination. Onboard, there's high-speed Starlink wifi and the only Italian Design Museum at sea. Weekly departures from Barcelona visit cities like Cagliari, Naples, Civitavecchia (Rome), Genoa, Marseille. Unique experiences include stargazing and themed breakfasts, with no need to disembark, included in cruise price. The Costa Smeralda offers 21 dining venues, collaborations with Michelin-starred chefs, and a promotion until June 15 includes free drinks and return train or bus to Barcelona from selected cities with balcony bookings.

🍴 Hostelería Madrid y ATA se reunieron para discutir retos de trabajadores autónomos en hostelería tras un apagón. Rosi La Loca World sirvió platos fríos y ofreció cócteles gratuitos hasta su cierre a la 1:30 am, convirtiendo facturación en propinas para el equipo. Grosso Napoletano se enfocó en la seguridad alimentaria y mantuvo comunicación constante con equipos en varias ciudades. Big Mamma en Madrid y Barcelona sufrió pérdidas de producto, Circolo Popolare estimó pérdidas de 1.000 cubiertos debido al apagón. Hostelería Madrid activó asesoramiento para preservar seguridad alimentaria y discutió la necesidad de reducir cargas fiscales y burocráticas.