Top News

📈 El 12 de junio en Madrid, la Alianza de Municipios Turísticos de Sol y Playa presentó un whitepaper sobre el turismo de litoral en España. Se destacó que el 67% de las visitas internacionales se concentran en el turismo de sol y playa, generando 130.000 millones de euros anuales en 20 municipios costeros. El informe propone digitalización, sostenibilidad, y colaboración público-privada para transformar el sector. El Plan Turismo Litoral 2030 busca mejorar competitividad y resiliencia.

🏠 Selenta Group sold the Mare Nostrum Resort in Tenerife to Spring Hotels for €430 million, marking the largest hotel transaction in Spain. The resort, consisting of 1,037 rooms, underwent a €56 million transformation, increasing RevPAR by 91% in less than two years. The operation included Mediterranean Palace, Cleopatra Palace, and Sir Anthony hotels, plus dining spaces. Selenta plans further growth with a €200 million investment strategy since 2021, including collaborations with brands like Marriott and Hyatt.

🍳 Forum TurisTIC, organized by Eurecat, celebrated its 13th edition at TBS Education in Barcelona, highlighting the potential of gastronomic and enotourism. Anna Pollock emphasized a systemic approach, while Daniel Altimiras noted tourism's creative and sustainable impact. Catalonia was named World Region of Gastronomy 2025. The event featured innovative solutions like the Aisee app and Enotour project. Enogastronomic tourists spend 30% more than regular tourists, promoting strategic sector growth.

📚 European Parliament provisionally approved the new Package Travel Directive, addressing concerns from travel agencies. Payment limits and the three-hour multiple purchase definition were removed, and business travel is excluded. Member states, including Spain, have 24 months to implement national laws incorporating these provisions. While negotiators see unresolved issues, the directive marks significant progress in favor of agencies.

🏨 Hoteles Casa 1800, with locations in Sevilla and Granada, won the "Mejor Estrategia de Distribución" at the first TH Awards on June 19 in Madrid. The boutique chain achieved direct sales of 64% in Granada and 58% in Sevilla for 2024, with occupancy rates of 98-99%. Their strategy focuses on technology and market segmentation. The U.S. market contributed 45.3% of web income in Sevilla and 62.1% in Granada.

🌴 Mañana, 1 de julio, comienza el plazo para solicitar alguna de las 879,213 plazas del programa Imserso 2025-2026. Ofrece viajes a precio fijo de 50 euros para pensionistas con ingresos bajos (menos de 7,805.8 euros anuales). Hay 7,447 plazas reservadas para este grupo. Incluye alojamiento, pensión completa, transporte y seguro. Destinos: Península (Cataluña, Andalucía, Región de Murcia, Comunidad Valenciana), islas Canarias y Baleares, y más, entre octubre 2025 y junio 2026.

🏖 July 2025, Spain: Tourism rebounds with a 3% increase in bookings compared to 2024, signaling another record summer. Spanish booking lead times dropped by 10%, while average stay duration decreased from 5-6 to 4.5 days, as the price per night rose to €66 (+3.4%). September sees a 19% booking surge. Mallorca remains a top destination, while Madrid and Benidorm face declines. France leads international visitors, with Ireland's bookings up 56%. Geopolitical tensions influence recent trends.

🏨 Hotel Investment Partners (HIP) is Spain's largest hotel owner, holding 52 hotels with 17,254 rooms valued at €5.2 billion in 2024. GMA Corporate boasts 38 hotels and 8,755 rooms worth €1.5 billion. ADIA owns 23 hotels with 4,792 rooms after acquiring 24 hotels in strategic deals. Covivio acquired a 429-room hotel in Tenerife for €81 million. Azora, managing 2,790 rooms, shifts focus to repositioning assets. Portobello Capital expands Bluesea Hotels, and GIC holds significant stakes in multiple high-end hotels.

🏕️ Monte Holiday Ecoturismo, on June 19, 2025, at Inhala Hotel Garden, Madrid, won "Best Digital Strategy in Campings" at TH Awards 2025. Achieving 77% direct bookings, their advanced digital strategy using mobile booking engines, payment integration, CRM, and marketing automation impressed the jury. Their unique nature lodging options, like glamping and treehouses, position them as a leader in ecotourism. The award was presented by Manuel Ortiz of SEPTEO, with Antonio Gonzalo, CEO, accepting the honor.

🛰️ 🏨 19 de junio, Madrid: deLuna Hotels ganó el premio a la Mejor Estrategia Operativa en los TH Awards, gracias a la implementación de robots temporizados de IRBS. Estos robots liberan 2,690 horas anuales, mejorando la eficiencia en un 34%. La robotización reduce en un 30% los accidentes laborales relacionados con movimientos repetitivos. El equipo ahora se enfoca en tareas creativas, incrementando la satisfacción del huésped y mejorando el bienestar del personal.