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🌍 España ha revolucionado su enfoque turístico, con un 65% de turistas repitiendo visitas. El logotipo de Joan Miró ha estado presente durante 41 años. Gran Canaria y Turespaña destacan en campañas de marketing innovadoras, priorizando sostenibilidad y diversidad. Las preferencias turísticas han evolucionado, requiriendo mensajes personalizados y diferenciadores. La digitalización y la inteligencia artificial son claves para la estrategia futura. Sostenibilidad y adaptación a nuevas demandas son esenciales para el turismo español.

🏠 Airbnb is under scrutiny for listing illegal accommodations in the Balearic Islands despite agreements with local authorities. In Ibiza, unlawful listings like tents and camper vans persist, contradicting regional regulations. In June, the Consell of Mallorca announced a cooperation deal for automatic removal of such ads, yet listings continue, some priced at €300/night. By October, all non-compliant listings in Mallorca, Menorca, and Formentera must be removed, as they should already be in Ibiza.

🚀 Daryl Lee, former CEO of WeBeds, became CEO of Dida on October 5, 2025. Rikin Wu, Dida's founder, is now president. Dida, founded in 2012 in Shenzhen, aims to connect China globally. Its B2B platform, driven by AI, saw 43% growth in bookings from China to Spain in early 2025 compared to 2024. Spain ranks as Dida's fifth-largest European market. Overall, bookings to Spain doubled in the first half of 2025 versus 2024.

🏨 Hotels with a strong focus on experiences enjoy a 262% higher RevPAR compared to those prioritizing just room sales. The Experience Index by Turneo analyzed 122 global hotel groups, including Marriott, Hilton, and Accor. Since 2019, travel budgets for experiences increased from a third to 46%, potentially surpassing 50% by 2027. Key benefits include a 55% RevPAR boost, 40% longer stays, and 33% higher return likelihood by fostering emotional connections with guests.

🏨 Mundiplan and Ávoris have signed with 59 and 327 hotels, respectively, for Spain's 2025/2026 Imserso social tourism program. Sales start on October 6 and 8. Mundiplan covers 36 hotels in Canary Islands and 23 in Balearic Islands, offering 87,932 and 140,210 trips respectively. Ávoris handles 101 hotels for peninsular tourism and 226 for interior circuits, providing 440,284 and 210,787 slots respectively. The program includes popular destinations like Alicante, Málaga, and Barcelona.

📅 En el último año, el 96% de los españoles de la Generación Z y el 83% de los mayores de 65 han usado inteligencia artificial (IA) para reservar viajes. Un estudio de eDreams ODIGEO destaca que el 49% usa IA para encontrar vuelos de calidad-precio, y el 39% para descubrir destinos. Las frustraciones comunes incluyen introducir preferencias (44%) y recibir sugerencias genéricas (30%). IA personalizada en agencias mejora la experiencia de reserva.

🏖 En España, el programa de turismo social ofrecerá 879,213 plazas, con más de 228,000 para las islas Canarias y Baleares. Las reservas comienzan el 6 de octubre en Canarias y el 8 de octubre en otras comunidades. Los viajes de 10 días en temporada alta costarán 564.72 euros, con un suplemento de 100 euros. En caso de viajes adicionales, el costo asciende a 664.62 euros. Alojamientos incluyen hoteles en Fuerteventura, Gran Canaria, Lanzarote, Tenerife, y La Palma.

🏖 Paradores de Turismo, summer 2025, achieved record occupancy and revenue. July and August saw an 85.9% occupancy rate, 0.5% higher than 2024. Revenue grew by 2%. Beach locations exceeded 94% occupancy, with interiors like Benavente and Tordesillas surpassing 97%. Northern regions surpassed 90% despite wildfires. The chain operates nearly 100 sites, 70% in towns with fewer than 35,000 residents, focusing on sustainable and decentralized tourism.

✈️ Spanish government, 2024, Spain, Ryanair. The Spanish government appears conflicted about Ryanair, imposing sanctions but lamenting its exit from small and medium airports. Ryanair first cut 800,000 seats, now a million more. Despite Transport Minister Oscar Puente's optimism about replacements, no airlines have filled the void. Binter may replace Ryanair in Tenerife Norte. Ryanair's low costs mean routes unprofitable for others. Historically, Ryanair's exit in France, Germany, Scandinavia left airports without replacements. Time will reveal outcomes.

📰 17 September, Las Palmas de Gran Canaria, the Overbooking Gran Canaria & Hosteltur Summit celebrates its 13th edition with 693 participants, including 513 attending in person and 179 online. The event coincides with the 50th anniversary of Turismo de Gran Canaria. Highlights include over a dozen presentations, networking, and a masterclass on AI for tourism, led by Rafael de Jorge. The event focuses on the role of marketing and communication in tourism.