How Hotels Elevate Direct Sales and Personalisation
🏨 Juanjo Rodríguez, CEO of The Hotels Network, focuses on maximizing direct hotel sales. Over a decade, the company evolved from simple conversion tools to data analysis, personalization, and direct booker offers. The hospitality industry, recognizing direct bookings' value, is innovating to compete not just with OTAs but within the digital ecosystem. Rodríguez emphasizes simplicity in booking, balanced personalization that doesn't overwhelm guests, and AI's role in automating tasks to enhance guest experiences without replacing human interaction. His AI virtual receptionist, KITT, exemplifies technology complementing human service.
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