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🏨 Oriol Serra, CEO and co-founder of Yurbban Hospitality Group, celebrates 13 years with the company, demonstrating a 50% revenue growth in 2024 compared to the previous year. Born into a family-run hotel business in Pallars Jussà, Lleida, Serra transitioned from managing a small family hotel to leading an international hotel group with seven distinct brands. With a vision for global expansion and sustainability, Yurbban has diversified its portfolio to cater to various customer profiles and is continuing to grow strategically with a workforce of around 450 people. The group's future plans aim to reach 10,000 rooms in 10 years, prioritizing quality and sustainability, which is reflected in their ESG strategy and initiatives like the Around program and commitment to allocating 0.7% of direct web sales to local NGOs.

????️ Los españoles gastaron en promedio 590 euros en reservas hoteleras en 2025, un aumento del 4% respecto a 2024, reservando con 68 días de antelación según Amimir.com. El buscador tiene más de 900,000 establecimientos y la tendencia al alza en antelación se ve como un cambio en la organización de vacaciones. Con más de 55,000 opiniones verificadas, el 98% de los clientes volvería a reservar. Destinos preferidos incluyen Salou, Benidorm, Roquetas de Mar, Barcelona, Madrid y Canarias, con estancias medias de tres noches.

🏨 In the first quarter of 2025, the Spanish hotel sector boasted a 68.6% occupancy rate, a 0.8% increase compared to 2024. The average daily rate (ADR) was €139.4, marking a 5% rise, while revenue per available room (RevPAR) climbed by 5.8% to €95.6. Canarias led in occupancy with 84.6%, followed by Málaga (73.2%) and Sevilla (72.5%), the latter growing by 3.3% year-over-year. Conversely, Málaga's occupancy fell by 4.8%. Benidorm and Baleares saw occupancy surge by 17.3% and 9.7%, respectively. Madrid's occupancy nudged up by 0.3%, with ADR and RevPAR jumping by 11.4% and 11.8%. Barcelona's occupancy dipped by 0.5%, but ADR and RevPAR increased by 7.6% and 7.1%. Canarias topped ADR rankings at €171.6, with significant ADR growth in Baleares (13.1%) and Madrid (11.4%). Bilbao and Valencia faced ADR declines of 8.4% and 5.7%. RevPAR leaders included Canarias (€145.2, +3.6%), Barcelona (€116.2, +7.1

🏨 En el Ranking Hosteltur, solo un tercio de las 124 cadenas hoteleras proporcionaron datos. La inversión en reposicionamiento de activos se duplicó a más de 850 millones de euros, comparado con 434 millones previos. Las adquisiciones también aumentaron de 148 a 177 millones de euros. Barceló Hotel Group destinó 400 millones de euros para el presupuesto, sin especificar la distribución entre compra y reposicionamiento. Room Mate Hotels invirtió 70 millones en compras y más de 12 millones en renovaciones. Minor Hotels Europe & Americas gastó 77 millones de euros en Capex en el primer semestre de 2024. Ona Hotels & Apartments, Grupo Hesperia, Universal Beach Hotels, Blau Hotels, Checkin Hotels y Hoteles Servigroup revelaron inversiones en compra de hoteles que al menos igualan o superan la inversión en reposicionamiento. La inversión total reportada por las 36 cadenas fue de 1.029 millones de euros, con un 82,5% destinado a reformas.

🏥 Foro Hosteltur 2025, the XX edition, will take place on Monday, May 26, at the Meliá Castilla in Madrid, starting at 15:00. The event will feature over 10 CEOs and presidents from the Spanish tourism sector, discussing strategic transformation in times of constant change. Key speakers include Federico J. González Tejera, CEO of Radisson and Louvre Hotel Groups, and Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus. Registration is available for both in-person attendance and streaming for Premium users.

🎢 Costa Cruceros enriches cruise itineraries with Sea Destinations, enjoyed from the Costa Smeralda ship. Featuring LNG propulsion and advanced emission reduction technology, the ship also has sustainable systems like intelligent energy management and seawater desalination. Onboard, there's high-speed Starlink wifi and the only Italian Design Museum at sea. Weekly departures from Barcelona visit cities like Cagliari, Naples, Civitavecchia (Rome), Genoa, Marseille. Unique experiences include stargazing and themed breakfasts, with no need to disembark, included in cruise price. The Costa Smeralda offers 21 dining venues, collaborations with Michelin-starred chefs, and a promotion until June 15 includes free drinks and return train or bus to Barcelona from selected cities with balcony bookings.

🍴 Hostelería Madrid y ATA se reunieron para discutir retos de trabajadores autónomos en hostelería tras un apagón. Rosi La Loca World sirvió platos fríos y ofreció cócteles gratuitos hasta su cierre a la 1:30 am, convirtiendo facturación en propinas para el equipo. Grosso Napoletano se enfocó en la seguridad alimentaria y mantuvo comunicación constante con equipos en varias ciudades. Big Mamma en Madrid y Barcelona sufrió pérdidas de producto, Circolo Popolare estimó pérdidas de 1.000 cubiertos debido al apagón. Hostelería Madrid activó asesoramiento para preservar seguridad alimentaria y discutió la necesidad de reducir cargas fiscales y burocráticas.

🏠 Airbnb started 2025 with revenues of $2.3 billion in Q1, a 6% increase from the previous year. Despite Easter falling in March in 2024 and April in 2025 affecting year-over-year comparisons, the company saw an 8% rise in booked nights and experiences. A net profit of $154 million was reported, down from $264 million in Q1 2024, impacted by increased stock compensation expenses, private company investment losses, and lower financial profitability. Projections for Q2 2025 estimate revenues between $2.99 and $3.05 billion, a 9-11% growth from 2024. Airbnb plans to reveal its "more than accommodations" strategy on May 13th, with investments of $200-250 million in new growth initiatives for 2025. Over the past years, the app has been rebuilt on new technological architecture to support expansion, and since 2023, over 450,000 low-quality listings have been removed.

💸 In China, a VAT refund policy amendment allows immediate rebates at the point of purchase, boosting visitor numbers. Shanghai reports a 38% increase in visitor reservations compared to last year. The refund policy, now being pilot-tested in Shanghai, is available in 284 of 587 VAT-free stores, enticing shoppers with immediate reimbursements for clothing, food, crafts, phones, and laptops.

🏨 HM Hotels reopened the HM Jaime III hotel in Palma after a 6-month complete renovation. The update covered all 88 rooms and common areas, including an expanded spa, aligning with customer demand while emphasizing contemporary art and design. The redesign kept the hotel's signature black color theme and added modern furnishings and sustainability features. The café and restaurant areas were also modernized. CEO Toni Horrach highlighted the update's balance between meeting guest needs and environmental respect without losing the hotel's artistic identity.