Sostenibilidad turística: compartir y no competir para ganar rentabilidad
🌍 The 3rd Ágora de Turismo Sostenible, focusing on sustainable tourism beyond environmental aspects, featured Carolina Trejos from the Costa Rican Tourism Institute. Laura Martínez of Madrid emphasized quality over quantity in tourism. The event highlighted strategies to connect with new consumer profiles, particularly millennials and Gen Z, and the importance of investing in sustainability as a strategic position for future market challenges. Awards were presented for governance, environmental action, social action, and professional trajectory, recognizing contributions to sustainability in tourism.
Share