Tendencias del mercado

🗺 Marruecos, en 2024 y principios de 2025, destaca por el turismo como principal sector económico. ¿Cuánto? 17.620 millones de dirhams en ingresos en un trimestre, un 1.5% más que el trimestre anterior. ¿Quiénes? 4 millones de turistas, aumentando un 22% respecto al año anterior. Factores clave: mayor movilización de la diáspora, nuevos mercados turísticos, mejor oferta aérea, y promoción mejorada. El gobierno celebra el éxito tras años de retos como atentados y la pandemia.

🏠 Pedro Sánchez's unique proposal for a referendum on BBVA's potential acquisition of Sabadell contrasts with the broader impact of Airbnb's model on Spain's housing. Since Airbnb's rise, rental prices surged, limiting housing access for many Spaniards. Some city mayors oppose the model due to its impact on community and economy, while others support it. In Spain's democracy, such referendums should focus on issues affecting the average voter, not just elite concerns.

🗺 Pensionistas, 2025, España: El Imserso aplicará un suplemento de 100 euros en temporada alta, acumulativo para viajes adicionales. En octubre, mayo, y junio, se aplicarán estos recargos en la península y Baleares; en diciembre, enero, y febrero, en Canarias. Los viajes de 132,91 euros podrían costar hasta 332,91 euros, y los de 464,72 euros hasta 664,72 euros, generando malestar entre los pensionistas.

📅 17 May, Central de Vacaciones revealed online tourist changes. Tourists now book trips two months in advance, up from 30-45 days in 2024. AI is more prevalent in travel planning. Online reputation is crucial in decision-making. 80% of customers prioritize price, with growing interest in promotions and reviews. International travel bookings, especially to European capitals and the Caribbean (excluding Cuba), are up. Average stay length increased to nearly six days (5.67). Multi-destination trips surpass flight+hotel packages.

✈ OAG lists top European air routes for summer 2024 (April 1 - October 26). Madrid-Roma leads with 1,322,000 seats, followed by Madrid-Lisboa at 1,287,000 seats. Dusseldorf-Mallorca ranks fourth with 1,258,000 seats. Amsterdam-Barcelona and Barcelona-Roma also feature, with 1,210,000 and 1,190,000 seats, respectively. Spain dominates the list, while routes from London and Paris are absent, possibly due to airport fragmentation and rail alternatives.

🏠 Brookfield Asset Management adquirió la división europea de Generator de Queensgate por 776 millones de euros. Queensgate había comprado Generator en 2017 por 450 millones de euros. Generator opera 15 establecimientos en ciudades europeas como Ámsterdam, Berlín y Londres, incluyendo Barcelona y Madrid con 154 y 129 habitaciones respectivamente. La adquisición busca expandir el modelo de alojamiento híbrido en Europa, combinando asequibilidad y flexibilidad para estancias cortas y largas.

🗺 Ávoris, Mundiplan, and Senior Live are competing for a €970.4 million Imserso tourism program contract in Spain. Offers must be submitted by May 19 at 23:59. The contract covers peninsular coast (€444.4M), insular coast (€303.6M), and European escape tourism (€222.4M). Administrative documents open on May 20, with economic offers revealed on May 27. The chosen companies must submit extensive documentation to meet heightened requirements, ensuring previous years' issues are avoided.

🏠 Nacimiento del Branded Residences Monitor en Madrid, diciembre 2025. Este observatorio es el primero especializado en este segmento en auge, dirigido por expertos en lujo y hotelería. Su misión: estructurar información sobre residencias de marca, un modelo que atrae a inversores. En junio, se presentará el primer informe público. Sede en Calle Velázquez. Jesús Rodríguez Maseda, presidente. Europa crecerá 180% hasta 2031, siendo el tercer mercado global más dinámico, tras Norteamérica y Asia-Pacífico.

🌏 TUI Group’s fiscal first-half 2025 results show a 1% occupancy growth and an 8% increase in average rates for key brands. Spain, Greece, and Turkey remain top summer destinations. Cruise demand is up 23%, with prices 2% higher than last year. Winter favorites included the Canary Islands and Egypt, while Mexico and Thailand led long-haul travel. Revenue rose 7.8%, totaling over €8,576 million. TUI is expanding in Asia with 26 projects, marking strong growth in long-haul destinations.

🏕️ En 2025, más de tres million people work remotely in Spain. The trend of "workation" (work + vacation) is growing, with campings becoming a popular choice. Urban campings near major cities like Murcia, Galicia, and País Vasco are in demand, with connectivity being crucial—wifi mentions increased by over 17%. Weekend getaways account for 32.4% of bookings. The average stay extended to 3.25 days. Couples dominate travel demographics at 80%, followed by families (11.6%).