Tendencias del mercado

🗺 En 2025, agencias de viajes españolas enfrentan una campaña de verano con expectativas moderadas. Aunque los crecimientos entre 2023 y 2024 fueron menores, se prevé una temporada mejor que la anterior. Nueva York espera perder 800,000 visitantes debido a competencia y altos precios. El sector observa una leve recuperación post-pandemia en 2025, con mejoras laborales y el uso creciente de inteligencia artificial para tareas operativas. Sin embargo, la confianza en el trato humano de las agencias sigue siendo clave.

🛳️ 2023: Global cruise passengers increase by 9% to 37.7 million. North America leads with 20.5 million, followed by Europe at 8.4 million. By 2028, projections reach 42 million with 56 new ships. The Caribbean is the top cruise destination (43% of passengers). Travel agents are crucial, influencing 80% of cruise decisions. Millennials and Gen Z account for 31% of new cruisers. The luxury cruise segment tripled since 2010, with 97 ships in 2024.

💰 Gabriel Escarrer, president of Meliá, in an interview with Última Hora, discussed a recent limited-followed strike in the Canary Islands and its potential impact on upcoming ones in the Balearic Islands. He stressed the importance of signing a wage agreement before summer, despite salary increases exceeding the IPC since 2014 being unsustainable. The hotel federation proposed an 8.5% raise over three years. Escarrer emphasized the role of productivity amid rising absenteeism in the tourism sector.

🗺️ "Atlas de contribución municipal del turismo en España de 2025" by Exceltur examines 500 Spanish destinations, ranking the top 100 by accommodation offering. More than 75% of accommodations in 24 destinations are regulated, with hotels in 21, enhancing employment, tourism revenue, and local professionalization. The top 10 destinations include Madrid, Barcelona, and Benidorm. Notably, 40.9% of accommodation supply and 36.6% of demand are concentrated in 50 municipalities, impacting 49.5% of international demand.

📅 En el verano de 2025, las reservas de viajeros españoles dentro de España cayeron un 17%, mientras la demanda internacional creció un 23%, según Destinia. Un aumento de 4% en el precio medio por noche (de 65€ a 67€) y precios altos en destinos causaron estancias más cortas. Mojácar (-46%) y Benidorm (-32%) sufrieron bajas en reservas; Peñíscola subió un 41%. Las reservas al extranjero también disminuyeron un 15%. El Arenal y Palma de Mallorca crecieron un 71% y 37% respectivamente.

🏨 In April, Spain's non-hotel overnight stays surged by 19.4% to over 10.7 million, driven by Easter. Residents' stays increased by 43.9%, while non-residents' went up 4.8%. Tourist apartments hosted 1.2 million tourists with stays up 17.8%. Camping stays rose 23.6%, particularly among residents, up 50.2%. Rural tourism saw a 30.1% rise in stays, with Castilla y León as the top destination. Albergues recorded a slight 0.2% increase in stays.

🌎 En verano de 2025, reservas de viajeros españoles para destinos nacionales cayeron un 17%, mientras que la demanda internacional hacia España creció un 23%. Los precios medios subieron un 4% (de 65 a 67 euros por noche). Mojácar (+9% precios, -46% reservas) y Benidorm (+11% precios, -32% reservas) destacaron. Destinos internacionales como Palma de Mallorca (+37%) y El Arenal (+71%) experimentaron un alza. Septiembre es clave, con precios más bajos y menos saturación.

🏖 En abril, los precios de los paquetes turísticos en España subieron un 13.7%, alcanzando una media de €146.7, respecto a €124 el año anterior. Este incremento es atribuible a la Semana Santa y la temporada alta. En contraste, los paquetes internacionales disminuyeron un 4% en marzo respecto al año anterior, influenciados por una caída previa del 5.6% en diciembre. Los precios nacionales igualaron niveles de junio de 2024.

📚 In a second masterclass by Toni Barceló and Neus Tarrés for Hosteltur Academy, essential strategies for extending a hotel's life while maintaining profitability are explored. They highlight the significance of strategic planning, flexible design, and sustainable technology, exemplified by the Biomar Sensatori project. Analyzed data shows that periodic investments and a long-term vision enhance hotel profitability over a decade. Key topics include energy efficiency, including biomass and solar energy, and modular construction.

🌎 Spanish tourism to the U.S. surged by 47.7% in April, driven by Easter holidays, after a 32.5% fall in March. From January to April, Spanish arrivals rose 1.8% to 260,354, with New York, Florida, and California as top destinations. International tourism to the U.S. slightly declined by 0.2%, with Canadian visitors dropping significantly in April. The WTTC warns the U.S. may lose up to $12.5 billion in visitor spending this year, potentially reducing total expenditure to below $169 billion.