Tendencias del mercado

🏖️ International tourists' spending in Spain is expected to increase by 22% this summer compared to the previous year, surpassing €59 billion. The number of visitors is also predicted to rise by 13%, exceeding 41 million. Minister of Industry and Tourism, Jordi Hereu, emphasizes the growth in spending over visitor numbers and the commitment to sustainable and inclusive tourism. He highlights the sector's role in job creation, economic distribution, and the need for improved governance with autonomous communities and the tourism industry.

🏖️ Exceltur anticipates a 5.3% growth in tourist activities for the third quarter compared to the previous summer, with an increase in the tourism GDP of 7.4% in Q2 2024 following a 9.1% rise in Q1. The sector generated 79,000 new jobs from March to June, and over 53% of companies expect to create more during the summer. Foreign demand led Q2 growth with spending up 19.5% from 2023, prominently the German market. The tourism industry's contribution to Spain's GDP is projected to reach 13.2%, equaling €202.651 billion and accounting for 26.2% of the country's economic growth in 2024.

🏨 En los primeros seis meses de 2024, se vendieron 8.350 habitaciones hoteleras en 71 operaciones, alcanzando una inversión de 1.393 millones de euros. El 33% del total se destinó a hoteles de 5 estrellas y gran lujo. El 53% de la inversión fue a hoteles urbanos, con Málaga liderando en transacciones (5) y 100 millones de euros. Barcelona fue el segundo destino de inversión con 300 millones de euros en 13 operaciones. Baleares lideró con 415 millones de euros, siendo el Six Senses Ibiza la venta más destacada, superando los 1,5 millones de euros por habitación. Los inversores nacionales representaron el 57% de la inversión total. El pipeline de operaciones a futuro asciende a 1.500 millones de euros, con expectativas de alcanzar 3.000 millones de euros en inversión anual.

🏕️ Gran Bretaña welcomed 37.9 million tourists in 2023, up 21% from the previous year, with over 2.2 million from Spain, a 10% increase from 2022. International tourist spending reached £31 billion (€36.7 billion), a 17% increase, with an average spend of £819 (€970) per visit. Spanish tourists' spending was £1.069 billion (€1.266 billion), up 1% from 2022 and 9% from 2019. London remains the top destination. VisitBritain forecasts 38.7 million tourists for 2024, a 2% increase, with spending expected to exceed €38.5 billion, up 5% from 2023.

🏢 Merco's 24th annual report "Las empresas con mejor reputación corporativa en 2004" expands its list from 100 to 200 companies, with Mercadona, Inditex, and Grupo Social ONCE leading. Meliá Hotels International ranks 22nd, Minor Hotels Europe & America 29th, and Alsa 47th among tourism enterprises. Over 63,435 surveys and 28 sources of information were used, with KPMG conducting an independent review. Factors considered include short- and medium-term profit projection, business strategy, sustainability, and community contribution. Meliá has led the sectorial ranking since 2013.

⚽ Spanish national football team reached Eurocup quarterfinals after defeating Georgia 4-1, facing host Germany in Stuttgart on July 5. Estimated travel cost for Spanish fans exceeds €1,000 per person, including flight from Madrid, accommodation, and match tickets. Flight prices to Germany approximately €450, Düsseldorf accommodation around €370, Berlin final accommodation around €200. Ticket prices for this stage up to €500, final tickets range €95 to €1,000. Searches for accommodation in Cologne by Spanish fans increased by 252% on Booking.com. Flights from Spain to Berlin for the final on July 14 are the cheapest among countries in the quarterfinals at an average of €174 per trip, a 53% increase. Turkish flights to Berlin stable but peak at €187 on the final day. French and Dutch fans face 130% and 73% respective price hikes for flights, while British, Portuguese, and Swiss fans confront the highest rates, with UK flights tripling to €572 within 48 hours.

NH Hoteles gestionará el Gran Delfin Residences & Hotel en Benidorm, un proyecto de lujo de 158 metros y 44 plantas con 220 viviendas, de las cuales menos de la mitad se venderán y el resto será explotado por Goya Real Estate. Las obras comenzarán en septiembre con la demolición del antiguo Gran Hotel Delfin y se estima que el complejo esté listo para 2027, con una inversión total entre 80 y 100 millones de euros.

Durant les cinq premiers mois de l'année, l'Espagne a accueilli plus de 33,2 millions de touristes étrangers, une augmentation de 13,6% par rapport à la même période de 2023, et leurs dépenses ont atteint 43,2 milliards d'euros, soit une hausse de 21,8%, selon l'Institut National de Statistique (INE). Les principales origines de ces visiteurs ont été le Royaume-Uni, la France et l'Allemagne, et les régions les plus fréquentées furent la Catalogne, les Canaries et l'Andalousie.

Les hôtels évoluent des modèles de transactions vers des relations basées sur la personnalisation de l'expérience client grâce à des données libérées et à la technologie, en particulier mobile et dans le cloud. Une intégration réussie des données permet de créer des profils de clients uniques, essentiels pour offrir un service adapté et améliorer la satisfaction et la fidélité des clients.

Les ministres espagnols Isabel Rodríguez (Vivienda y Agenda Urbana) et Pablo Bustinduy (Derechos Sociales y Consumo) ont proposé cette semaine des mesures pour réguler le marché des logements touristiques, notamment en soutenant l'initiative de Barcelone d'éliminer ces logements d'ici à 2029 et en envisageant l'imposition de l'IVA sur ces propriétés. Ces propositions visent à lutter contre la spéculation immobilière et à assurer que les logements touristiques opèrent légalement et contribuent fiscalement comme toute activité commerciale.