Tendencias del mercado

🏟 Real Madrid vs. Manchester City on December 10 at Santiago Bernabéu will generate €4.4 million in direct tourism spending in Madrid. Breakdown: €2.4 million on food, €1.3 million on lodging, €720,000 on transport. 72,200 fans expected; 60% are local club members. Air capacity to Madrid rises by 8.7%, with UK flights up 22.7%. Hotel prices: 3-star up 6.2%, 4-star up 15.3%, 5-star up 30.6%.

📆 En España, el informe "El Talento en Agencias de Viajes 2025" de Turijobs y ACAVe destaca que 90% del talento turístico está interesado en trabajar en agencias, pero 34% de las agencias considera difícil contratar agentes. Problemas incluyen sueldos poco competitivos y falta de formación. El 44% de agencias tiene formación esporádica, y solo una de cada seis tiene planes estructurados. Sin embargo, 40% planea contratar en los próximos 12 meses, especialmente en ventas y tecnología.

🏖 Demand for Imserso's tourism program has reached unprecedented levels. In just a few days, 879,213 spots were nearly fully booked, a record for the program. Despite a price hike of €100 for peak season and additional costs for multiple trips, demand remains high. Of the 4,329,606 pensioners eligible, over 3.4 million couldn't secure a subsidized trip, leading to significant frustration and complaints as many faced sold-out options within minutes of booking opening.

🗺 Andalucía, Madrid, Comunidad Valenciana, Galicia, and Aragón saw double-digit increases in hotel bookings from October 6-12, with Galicia up by 51.9% and Aragón by 46.82%. In contrast, Cataluña and Canarias experienced minimal changes. Advance bookings rose sharply, accounting for 20.4% of total reservations, up from 13% in early September. Most bookings were for couples (52%), followed by individual travelers (27%).

🗺 2023-2025, travel industry sees unprecedented demand with prices rising in 2023 and 2024. Despite price hikes, demand remained strong. By 2025, the market stabilizes with single-digit growth or stagnation. Although growth halts, the industry sustains high demand levels unimaginable before. The travel sector thrives, showcasing its strength and consumer appeal, solidifying its status as a cornerstone of the consumer society.

🌍 Escocia ha registrado un aumento del 9% en turistas en el último año, un incremento del 26% respecto a 2019. Los visitantes norteamericanos subieron un 15%, mientras que los estadounidenses crecieron un 22%. Los turistas europeos también aumentaron un 11%. United añadió un vuelo a Glasgow tras el éxito de su ruta a Edimburgo. EasyJet y Wizz Air lanzan nuevas rutas a Barcelona, Roma, Milán y París. Edimburgo ofrece acceso desde 150 ciudades europeas y Glasgow desde 100.

📈 Para viajeros españoles en 2026, el lujo es calidad y detalle, no marcas de prestigio. Travelzoo encuestó a 1,000 socios: 81% valoran calidad, 9% prefieren marcas. 80% priorizan alojamiento; 57% quieren habitaciones espaciosas, 39% vistas panorámicas, 32% servicio de alta calidad. La gastronomía es clave, con más de la mitad gastando extra en experiencias gourmet. En contraste, solo 27% mejora vuelos. La mayoría no pagaría más de 250 euros/noche en un hotel de lujo.

✈️ Málaga, 12 de octubre: Inauguración del primer vuelo directo a Seúl operado por Korean Air, coincidiendo con el Día de la Hispanidad. Cuatro vuelos chárter, ocho operaciones totales, se realizan entre octubre y principios de noviembre. Aviones Boeing 777 con 291 asientos ofrecen un paquete turístico de nueve noches, visitando ciudades andaluzas. Málaga promueve el turismo desde 2023, alcanzando 18 millones de pasajeros, un 8% más que en 2024.

🏠 Tenerife's high tourist season is set to begin, benefiting almost half the population involved in tourism. The island's southern region, especially Costa Adeje, sees significant improvements due to luxury hotel and residential developments. However, housing issues and traffic congestion remain problematic. The Insular Ring project could alleviate traffic and housing access. Both Tenerife airports require urgent updates, particularly Tenerife Norte, which struggles with capacity. Aena's delayed renovations highlight infrastructure challenges compared to airports in Madrid, Barcelona, and Palma.

📈 Spanish hotel investment market reached €2.7 billion by September 30, with 60-62% in the vacation segment and 70% in 4- and 5-star hotels. National investors dominate, holding 70% of investments, particularly hoteliers. Interest also grows among British and German investors. Key investment opportunities lie in mid-range and low-cost segments, with hybrid products in vacation areas. Crete and Sicily present similar potential to Spain, with double-digit growth in arrivals and RevPAR exceeding 10%.