Tendencias del mercado

🏖️ CIS survey in July 2024 shows that 77% of Spaniards have taken or will take vacations within the year. With vacations deemed 'very or quite important' by 90.8% of respondents, most prefer domestic travel, with 68% vacationing within Spain, 6.4% abroad, and 23.6% both. Majority vacation 1-2 weeks (29.4%), stay in hotels/apart-hotels (45.2%), and prefer sun and beach destinations (53%). Over half organize trips online (63.3%), and 86.2% travel with companions.

💰 Imserso's tourism program currently offers 886,269 places per season, a decrease from the peak of 1.2 million trips in the 2017/2018 season. With nearly three million pensioners set to receive accreditation letters, there is less than one available spot for every three individuals. Carlos Garrido of Ávoris states while sufficient places exist, pensioners may not always get their preferred trip, citing availability issues such as specific desires to travel to the Canary Islands in November. Complaints have surfaced about the unequal distribution of trips, with some pensioners unable to secure a single trip while others book multiple packages.

💰 The Imserso travel program will start selling 886,269 slots for the 2024-2025 season on September 23. The ETIAS is expected to be operational by mid-2025, affecting non-EU tourists traveling next summer. Royal Caribbean orders a fourth Icon-class mega cruise ship, with construction by Meyer Turku. The program offers trips to Spanish provincial capitals from October 2024 to June 2025. Nearly three million letters (2,853,985) are being sent to pensioners at a rate of about 200,000 per day for reservations. Rafa Nadal and Abel Matutes are planning branded residences on the Costa del Sol. Tourist saturation in Galicia is of increasing concern, with a 5.6% growth in arrivals in the first half of the year.

🏖️ Murcia starts sales for Imserso travel program season 2024-2025 on September 23, with 886,269 spots across three lots. Enrollment began July 1, and nearly 3 million letters (2,853,985) are being sent to pensioners, averaging 200,000 daily, for travel accreditation. Sales proceed in two phases: September 23-24 for select regions, and September 25-26 for the rest. Trip costs range from €124.68 for a four-day trip to €331.49 for a 10-day Balearic trip. Reservations require a maximum 20% deposit and can be made through accredited agencies or Turismo Social's official website.

🏖️ En España, el 56% de los encuestados ha viajado solos, con un 54% de mujeres. A pesar del interés creciente, España ocupa el puesto 22 de 27 países en viajes en solitario, liderados por Turquía (77%), Rumanía (75%) y Corea del Sur (72%). El 45% de los españoles que viajan acompañados también realiza actividades solo, mientras que el 9% ha probado couchsurfing y un 14% planea hacerlo. A nivel de fiestas, el 36% de los españoles ha salido solo, superando la media global del 31.4%.

🛩 Western airlines announce daily they are ceasing flights to various destinations in China, Japan, and the Far East, with Chinese airlines swiftly filling the gaps. Western sanctions on Russia for flying over its airspace extend flight durations from Western Europe by two hours, due to detours avoiding conflict zones like Israel, Iran, and Afghanistan, increasing costs and crew complications. Meanwhile, Chinese airlines leverage unrestricted Russian airspace, boosting connections to cities like London, Budapest, Barcelona, Istanbul, and Milan. Despite the expansion, Chinese travel is still below pre-pandemic levels.

🏖️ In Galicia, local protests over tourism saturation have intensified during summer. The INE reports a 5.6% increase in traveler arrivals for the first half of the year. On August 25, 80 residents in Cangas demonstrated for 20 minutes, causing traffic jams to demand better traffic organization to beaches. In 2023, Galicia hosted 7.10 million travelers, up 7.8% from the previous year. The Camino de Santiago saw 438,308 pilgrims in 2022, a 26% increase from 2019. The Xunta is finalizing the Galicia Tourism Strategy 2030 to focus on sustainable management and tourist-resident relations.

🏖️ Iranian tourists hit a record of 1.75 million visitors to Turkey's beaches in the first seven months of 2024, a 40% increase from the previous year. Iranians are now the fifth largest tourist group in Turkey, behind Russians, Germans, British, and Bulgarians. Over half a million Ukrainians vacationed in Turkey despite the war, while tourism from Israel plunged 90% to just 45,000. Chinese and American visitors surged to 230,000 and 770,000, respectively. Overall, Turkey's tourism grew by 8% during this period, aided by the local currency's sharp decline.

📌 Guillermo González Vallina, director general de distribución de World2Meet (W2M), advierte cautela debido al frenazo en las ventas de viajes post-Semana Santa, afectando a todas las agencias. Pese a la esperada recuperación y promociones, la demanda no aumentó como se anticipó. El ejecutivo sugiere esperar al final de la temporada de verano para un balance completo y evaluar la situación de las ventas y reservas anticipadas que inicialmente generaron optimismo.

🏖️ The U.S. tourism sector has halted, with major business groups announcing a sudden stop until at least the end of the year. Stocks of affected companies, primarily in lodging and transportation, are performing poorly with declining quotations. In Europe, indicators like Ryanair's significant drop in value suggest a potential slowdown, though less clear-cut than in the U.S. The average hotel room price in the Balearic Islands has reached €184 per night, almost doubling rates from two years ago due to an unusual economic 'boom' in demand alongside lagging supply.