Marketing

✈️ Iberia Express launches a special campaign allowing flights from October 1, 2023, to May 31, 2025. The Express Days promotion, valid until September 23, offers reduced prices across their network. Fares start from 15 euros to Ibiza, 20 to Mallorca, 27 to Tenerife, 31 to Gran Canaria and La Palma, and 35 to Lanzarote and Fuerteventura. International flights to London begin at 32 euros, Dublin and Amsterdam from 33, and Marrakech from 42 euros. Club Express membership, which is free, is required to access deals, already counting approximately 2.4 million active customers.

🏖 Ávoris, led by Juan Carlos González, won a contract worth €74,766.35 (plus IGIC tax) from Turismo de Lanzarote to promote the island. Primarily targeting the Spanish market, which has traditionally been a major source of visitors due to proximity, Ávoris will also focus on Portugal, the third-largest international market for Lanzarote, which contributed over 317,000 visitors, or about 10%, in 2023.

✈ Volotea won the Asturias tourism promotion contest, securing operations from Asturias Airport to Alicante, Málaga, Sevilla, and Valencia, aiming for 660,000 seats across 17 itineraries. The four-year contract includes up to 110,000 seats annually with 6-7 weekly flights, enhancing the region's connectivity. Now reaching 18 destinations from Asturias Airport, the airline adds to its current routes including Barcelona, Castellón, and various Canary Islands, plus international destinations like Milan and Lisbon. Reservations for the new destinations are available on Volotea's website.

✈ Iberia launches a sales campaign for summer season, offering discounts until September 23, for flights up to June 2025. Domestic flights within Spain start at €23, and European capitals like Paris, London, Rome, and Lisbon from €28. North American destinations such as New York, Miami, and Los Angeles begin at €184, while Latin American cities like San Juan, Bogotá, and Rio de Janeiro are available from €242. Asian destinations Doha and Tokyo are also included, with flights starting at €358 and €366, respectively. The promotion extends to bundled offers, with roundtrip London flights plus 2 hotel nights from €159, New York flight and 3 hotel nights from €569, and Milan flight with 3-day car rental from €99.

🛫 Ryanair criticized air traffic control at Palma de Mallorca Airport for blocking landings despite no weather issues. In response, José Antonio Santano, State Secretary of Transport and President of Enaire, emphasized safety as the top priority in decisions made since the previous day. Measures included additional air traffic controllers, ad hoc meetings with Aemet for accurate weather forecasts, coordination with Eurocontrol, and continuous monitoring to minimize airlines' delays while ensuring safety.

🛫 Iberia Express hit record highs in July with approximately 1,600 flights and 300,000 passengers in the Canary Islands, and nearly 1,000 flights with 175,000 passengers in the Balearic Islands. The airline exceeded 4,000 flights and served over 700,000 customers that month. The growth was attributed to increased capacity, international destinations, and the return of seasonal regions like Bari, Crete, Edinburgh, and Iceland. Iberia Express aims to continue breaking records throughout the summer season, offering around 5.2 million seats, an 8% increase from 2023 and 19% more than in 2019.

🏖️ In Spain, sales of travel have slowed since spring, affected by inflation, high prices of tourism products and services, and recession fears. Viajes El Corte Inglés offers up to 50% discounts, price matching, and children's discounts. Halcón Viajes focuses on cruise deals with up to 60% off and exclusive prices. B travel and Viajes Carrefour give 200 euros for future vacations, while Nautalia and Azulmarino avoid large discount trends.

🏨 Video marketing for hotels is a promotion strategy using audiovisual content to attract and persuade potential customers. Key benefits include increased online visibility, differentiation from competitors, and higher direct bookings. Trends involve virtual tours, short dynamic videos, influencer collaborations, personalized content, live streaming, and cinemagraphs. To optimize video marketing, ensure high quality, know your audience, optimize for SEO, promote across platforms, and analyze metrics. Examples include customer testimonials, staff introductions, and sustainability initiatives.

📢 In today's hyperconnected, over-informed society, maintaining a good relationship with the media is key for any company's success. Communication strategies now require more than just press releases; identifying the most relevant media for a brand's target audience is essential. Building trust through personalized messaging, and responding effectively to journalists' requests are critical. Communication agencies, like Círculo de Comunicación, connect experts with the media for high-quality reporting. Additionally, working with influencers and proper spokesperson training are vital for effective crisis management and brand visibility.

✈ Jet2, a leading tour operator and airline, announced an increase of 25,000 seats for flights to Tenerife, Lanzarote, and Gran Canaria from five British airports for this winter. This 15% increase compared to last year is in response to continued demand for winter holiday spots in the Canary Islands. Manchester will see two additional weekly flights to Lanzarote, and one each to Tenerife and Gran Canaria, with similar expansions at Birmingham, Bristol, East Midlands, and Newcastle airports. Bournemouth will debut flights to the Canaries.