Nueva Ley de Servicios de Atención al Cliente: desafío y oportunidad para los Call Centers
📱 The new Spanish Customer Service Law mandates a maximum one-minute wait time for 90% of calls, challenging companies with high call volumes. Contact centers are essential in hospitality for efficient call management and personalized service, including booking and complaints handling. Advanced technology like AI is encouraged, but human interaction remains irreplaceable. Voice channels account for up to 25% of direct hotel bookings. Antonio Granados of Ring2Travel highlights the importance of investing in technology and human capital to enhance customer satisfaction and meet new regulations.
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