Innovaciones

🏨 Viajes Carrefour is enhancing its agency network with a new hotel platform offering more products, better competitiveness, and faster management, as per Héctor Floro, Director General. They are revamping their website for improved customer experience and exploring AI for internal process optimization. Early-year bookings are strong, though a slight slowdown is noted. Demand is up for classic destinations like the Caribbean and Spanish coasts. Future promotions target key dates and segments like seniors and honeymooners.

💻 En centros de producción, la mejora de la eficiencia operativa es crucial. Al incorporar tecnología, automatización e inteligencia artificial, las industrias pueden optimizar procesos, reducir defectos y minimizar retrasos. Utilizar IA para análisis predictivo ajusta la producción a la demanda, evitando sobrestock y escasez. Herramientas como ERP y SGA proporcionan control en tiempo real. El software ERP de Zucchetti integra procesos clave, automatiza tareas y ofrece análisis de rentabilidad, mejorando competitividad y flexibilidad.

💳 FinPay, regulated by the Banco de España, plans to offer over €600 million in working capital financing to the tourism sector this July, aiming to reach €2 billion soon. CEO Juan Antonio Soriano highlights the ease of monetizing transactions via their platform or API, with funds available instantly. This service benefits hotel chains and distributors by providing liquidity, better payment conditions, and strategic partnerships, especially in regions like the Mediterranean, Latin America, and European capitals.

📝 En el verano 2023, España; el 68.7% de clientes abandonan empresas por mala atención. Foundever destaca que el 70.7% prioriza resolver problemas al contactar servicios, seguido por amabilidad (56.6%), agilidad (53.6%), y contacto humano (51%). Teléfono (75.7%) es el canal preferido, pero jóvenes (44.3%) eligen WhatsApp. El 88.9% prefiere atención personal sobre IA, subrayando la necesidad de atención personalizada. Foundever emplea 150,000 personas globalmente, mejorando experiencias para 800 marcas.

📈 Adam Harris, CEO of Cloudbeds, highlights AI's transformative role in hotel discovery. A Cloudbeds study, using AI monitoring tools like ChatGPT, Perplexity, and Gemini, analyzed 145 top-ranked hotels across six destinations. Key findings: 55.3% of AI sources are OTAs, with Tripadvisor, Booking.com, and Expedia leading. Large hotel groups hold 72.4% of recommendations, and reputation matters, with a sentiment score of 75/100. Digital presence is crucial, with 98% of recommended hotels on YouTube.

💻 Google, Apple, Uber, Amazon, Ticketmaster, Real Madrid, and FC Barcelona are adopting 3D technology to enhance user experiences. In 2024, Google Maps integrated 3D in its API, enabling Mirai to launch the first 3D native booking engine. This empowers guests to visualize hotel proximity and room views, providing transparency and context for pricing. The 3D offers a competitive edge, with potential for immersive experiences as user adoption grows. Mirai Twin integrates this into hotel websites and booking engines.

🏨 Turisme Comunitat Valenciana and the Instituto Tecnológico Hotelero (ITH) selected Hotel Rosaleda del Mijares in Montanejos and Casa Rural El Rincón de Beatriz in Ayódar for the third ITH TechYroom project. Supported by Invat·tur and Hosbec, €50,000 will fund the initiative to enhance rural tourism with tech innovation. The project, expanding from previous editions in Benidorm (2023) and València (2024), aims for sustainable, competitive rural destinations.

💻 En el mundo hotelero actual, implementar un software para hoteles es crítico para optimizar reservas directas y mejorar operaciones. Ejemplos claros incluyen Galgorm Resort en Irlanda del Norte, que logró un ROI de 23 veces, y Camino Real Hoteles de México, que generó más de USD $800,000 en ventas automatizadas. La cadena española 4R Hotels reportó un ROI de 17 veces. Estos sistemas integran omnicanalidad, dashboards de rendimiento y automatización, transformando las operaciones y rentabilidad de los hoteles.