Iniciativas Eco-responsables y RSE

🍳 Navarra, 2025: With a €2.4 million investment, plans to boost its enogastronomic tourism through digitalization and I+D. The 'Navarra y sus paisajes enogastronómicos' initiative, co-funded by EU Next Generation funds, includes diverse actions like sustainable mobility, waste management, and immersive experiences. A €415,000 digital marketing plan aims to enhance digital presence, while a €300,000 university program promotes tourism innovation. Twenty research grants of €5,000 each support local SMEs in the culinary sector.

📚 CEHAT launched “Historias que nos unen” for World Tourism Day to highlight hospitality's human side. Spain boasts 16,968 hotel establishments, with 2.5% being 5-star, 18.2% 4-star, and 14.1% 3-star hotels. The campaign showcases hotels' roles during crises, such as converting into hospitals. Spain offers a diverse range of accommodations, including over 1,000 campings. CEHAT emphasizes quality, sustainability, and the societal impact of tourism, inviting engagement with hashtags #HistoriasQueNosUnen and #HotelesDeEspaña.

📈 Grupo Piñero leverages data analytics to enhance tourism efficiency and sustainability in its "Turismo con propósito" report. Coinciding with World Tourism Day, it highlights reduced carbon footprint per client to 18.4 kg of CO₂, 60-65% waste valuation, 97% wastewater reuse, and 95% local purchases. The company aims to meet sustainability goals by 2030 and has initiated social and environmental projects in the Dominican Republic, Mexico, Jamaica, and Spain, including solar energy adoption in Tenerife.

💻 Sébastien Félix discusses AI's role in the hotel industry. AI-driven marketing focuses on guest needs, personalization, and brand connections. Hotels create an "emotion stack" with stories and videos for direct bookings. Unified data allows real customization while balancing AI speed with human authenticity. Hotels can reduce design time from 10 weeks to 2 using AI. The main adoption challenge is cultural, not technical, and new opportunities arise despite some tasks disappearing. Emphasizing human interaction remains essential.

📍 Riu Hotels & Resorts inaugurated its first Canadian hotel, Riu Plaza Toronto, located at 30 Widmer Street in Toronto's Entertainment District. The hotel occupies 23 floors of a 49-story twin tower, offering 352 rooms. Situated near iconic landmarks like the CN Tower and Rogers Centre, it serves both leisure and business travelers. The hotel features a restaurant, gym, and meeting room, and incorporates sustainability measures. This marks RIU's twelfth urban hotel, expanding its North American presence.

🌍 Más de 700 asistentes se reunieron en Gran Canaria en 2025 para celebrar el 50 aniversario de Turismo de Gran Canaria. En 2024, el turismo generó más de 6,000 millones de euros y una ocupación superior al 80%, con un aumento del 35% en el gasto diario por turista. ALL - Accor Live Limitless cuenta con más de 100 millones de usuarios. Gran Canaria busca un turismo sostenible con la implicación de sectores públicos y privados.

🌳 Grupo Piñero invested €2.2 million in 2024 for environmental initiatives, focusing on waste reduction and sustainable energy. They introduced a new 2025-2028 ESG roadmap and appointed Andrés Rosselló as Chief Sustainability Officer. Carbon footprint at Bahía Príncipe Coral Playa was reduced by 70%. Fundación Eco-Bahia protected 103,000 turtle hatchlings. Social investments totaled €347,000, with over €7 million dedicated to employee training. Local suppliers constitute 95% of their network.

💻 Sostenibilidad en viajes de negocios implica reducir la huella de carbono y usar recursos eficientemente. Tácticas incluyen alojamientos eco-certificados, transporte compartido, y opciones alimentarias saludables. Optimizar rutas y reducir vuelos con reuniones virtuales disminuye costos operativos y emisiones. ZTravel de Zucchetti Spain facilita la gestión digitalizada de gastos y promueve procesos sin papel, mejorando la movilidad sostenible y control de presupuestos. El enfoque contribuye a una mejor imagen corporativa y cumplimiento de objetivos ambientales.

💰 Meliá PRO celebrates its 10th anniversary with a campaign offering up to 25% discounts at over 360 hotels and a 1,000,000 MeliáRewards points giveaway. The promotion runs from September 1 to October 31, 2025, rewarding both loyal and new corporate travelers. Points can be redeemed for hotel stays, flights, and more. Meliá's global presence spans 41 countries, and new openings include ME Lisboa and Paradisus by Meliá Fuerteventura, emphasizing digitalization and sustainability.

🌍 Riu Hotels, September 2025, Cancún, México: Unveiled the "Proudly Committed" sustainability strategy at Riu Caribe. Naomi Riu, CEO, highlighted a rise in social investment in Mexico from $18,000 in 2015 to almost $1 million in 2024, totaling nearly $6 million over a decade. The strategy, launched in 2024 with targets for 2026, includes 60 initiatives globally, 19 in Mexico. Social investment in Mexico increased by 143% from 2019 to 2024, reaching over €3 million. Riu collaborates with 17 Mexican partners.