Meliá ejemplifica cómo diferenciarse de competidores y alquiler vacacional
🏡 André Gerondeau, COO of Meliá Hotels International, and Gabriel Escarrer, President and CEO, discussed luxury evolution at the newly opened Casa de las Artes Meliá Collection in Madrid. Meliá's shift to luxury comes from a need to elevate the company, differentiating from competitors and vacation rentals. The hotel, which opened in July after a €15 million investment, experienced a staffing increase, a 90% kilometer zero procurement policy, and an average price rise of 70-75%. Escarrer believes there's still room to raise prices by enhancing Spain's unique offerings.
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