Los cambios que llegan en el orden natural de los viajes
🏖️ At Phocuswright Europe 2024, technologies suggest tourists will prioritize booking experiences over flights and hotels. Roberto Bermúdez from Juniper Experiences revealed a star-based classification system for activities, aiming to standardize offerings on B2B platforms. The fragmented and immature online experience market is years behind hotel and flight marketplaces. The goal is to mitigate overtourism by distributing tourist flows better and offering a broader range of categorized activities. The increase in activities is driven by freelancers, SMEs, and the changing way trips are booked, focusing first on desired vacation activities.
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