Eventos

📶 En el mundo hotelero digitalizado, la conectividad Wi-Fi es crítica. FITUR destaca la necesidad de redes eficientes, especialmente en cadenas multisede, donde la infraestructura fragmentada es común. Estos hoteles enfrentan problemas técnicos y escalabilidad limitada, afectando la experiencia del cliente. La gestión centralizada en la nube ofrece control remoto, seguridad y eficiencia operativa, transformando redes fragmentadas en infraestructuras inteligentes. Este modelo reduce costos y mejora la experiencia del huésped, siendo esencial para el futuro del turismo.

🏨 Vincci Hoteles utilized Fitur to spotlight the unseen aspects of hotel operations. At the event, they showcased a booth titled “Lo que no se ve,” featuring a symbolic recreation of backstage hotel areas. The minimalist, industrial space highlighted human labor with visual elements like hand-themed murals and sculptures. Visitors could engage in participatory activities for hotel-related prizes, reinforcing Vincci's focus on luxury through attention to detail and the essential human role in hospitality.

🏛️ Fitur 2026, held from January 21-25 in Madrid, showcased innovative stand designs, integrating architecture and sustainability. Vincci Hoteles, Meliá Hotels International, and ALSA received awards for creative presentations. Countries like Guatemala, Abu Dhabi, and Egypt highlighted cultural heritage, while regions such as Castilla y León focused on astrotourism. The VII Premios Stand Sostenible recognized Galicia and Cantabria for sustainable practices, with over 50,000 recycled bottles used and a demolition-free protocol.

📅 CEAV, Madrid, noviembre: El I Congreso Nacional de Agencias de Viajes convocará a asociaciones autonómicas, directivos y profesionales del sector. Inspirado en la Cumbre Mundial de Asociaciones, busca debatir temas del sector y coordinar estrategias. Anunciado en Fitur, donde CEAV tiene un stand de 250 m², han renovado acuerdos con la Oficina Nacional de Turismo de Marruecos y Alemania. Reuniones con Iberia y Vueling destacan la cooperación.

🖥 Hidalgo criticizes Fitur just before the fair. Who? Juan José Hidalgo, owner of Air Europa. When? Leading up to Fitur. Where? Dominican Republic and Fitur, Spain. What? Critiques Fitur as more glamour than business. How? Criticizes publicly, while investing in a large house in the Dominican Republic. Hidalgo's Globalia hasn’t been part of Fitur's organizing committee, unlike Iberia. Despite criticism, he attends Fitur, networking with key figures.

🏢 Viajes InterRías will participate in the International Tourism Fair in Madrid (Fitur) this week at stand 8C01 in Ifema pavilion 8. They are focusing on international destinations like Morocco, Turkey, and the newly added New York, with options to visit Washington and Philadelphia. They continue to grow their inbound tourism in Spain, enhancing group and individual itineraries across Spain, Andorra, and Portugal, supported by a digitalization project funded by the Spanish Ministry of Industry and Tourism.

🌎 Mundosenior sorteará tres viajes durante Fitur, los días 24 y 25 de enero. Destinos: Benidorm (hasta 8 días), Alemania (sur, Alsacia, Selva Negra - 8 días, salida 29 de abril), y Uzbekistán (9 días, salidas el 26 de abril, 17 o 18 de mayo). Todos incluyen pensión completa. La promoción se enfoca en paquetes para mayores, destacando costas y cruceros.

📊 2026, Madrid, Hotusa Explora forum. The Grupo Hotusa, led by Amancio López Seijas, starts the year with optimism despite geopolitical instability. Simón Pedro Barceló of Grupo Barceló reports improved 2025 results, with a continued positive trend in 2026. The emphasis is on well-targeted investments in locations like Morocco and Spain's smaller cities. The U.S. remains a key market with over 120 hotels. Technology, pivotal to hotel distribution, contributed 40% of Grupo Barceló’s €2.2 billion sales in 2025 through direct sales.

📄 Juan José Hidalgo, president and majority shareholder of Air Europa, criticizes Fitur's impact on the tourism industry. Fitur, attended by over 250,000 visitors, is described as more of a display of noise and vanity than a business platform. Hidalgo contrasts today's event with traditional fairs, emphasizing Fitur's focus on reunion over immediate business deals. According to him, Fitur's true value is the networking between professionals rather than generating instant revenue.