Eventos

📊 IFEMA in Madrid hosts FITUR next week, the key tourism fair of the year. GreenSoftware will welcome clients and partners at Pavilion 12, Stand 12C02. The event will be crucial for discussing technological innovations and legislative changes affecting hotels. Reserve your meeting slot with GreenSoftware to avoid waiting times during this busy fair. Contact via email at comercial@greensoft.es. Don't miss this opportunity to connect with industry leaders!

📅 Un año más, GreenSoftware estará en FITUR en Madrid, en Pabellón 12 stand 12C02. Durante esta feria, se presentarán innovaciones tecnológicas que mejoren la gestión de alojamientos y ayuden a adaptarse a cambios legislativos. GreenSoftware invita a los asistentes a reservar una cita personalizada para discutir retos específicos y planificar el éxito del año. Escribe a comercial@greensoft.es para coordinar la visita. ¡Nos vemos pronto! 📍

🗺 Castilla y León's 'Club de los 60' program kicks off with 28,454 available slots for 2026, an increase of 257 from 2025. Registrations, open online and by phone, close on January 21, with draws on February 3. Of 30 trips offered, 17 are international, including Japan and a Rhine cruise, while 13 are domestic, featuring Mallorca and Tenerife. A total of 212 agencies are accredited to manage these trips. Adjudication announcements are on February 5, July 10, and September 10.

📈 FITUR 2026, del 5 de enero de 2026, en Madrid, emerge como un hub de innovación hotelera y digital. Se destacan tecnologías emergentes, la consolidación de ecosistemas digitales, inteligencia artificial, y sostenibilidad. La feria refleja cómo el PMS y la automatización son clave en la eficiencia operativa y cómo la analítica avanzada predice tendencias. FITUR será crucial para entender la evolución del sector hacia una gestión más eficiente y responsable.

🌍 Imserso is encouraging pensioners to join their thermal program starting February 2026, offering 197,000 spots until December. The 10-day, full-board packages range from €302.14 to €452.90 per person. Applications for February-August closed on December 4, with a waitlist until May 14. September-December slots are open until May 15, with a waitlist until October 31.

🏢 The District, an influential real estate fair, will move from Barcelona to Madrid and take place at Ifema from September 22-24, 2026. Since its 2022 inception, the event faced anti-capitalist protests, including incidents in 2023 where attendees were sprayed with paint. Despite security measures in 2024 and 2025, pressure led to the relocation. The fair, organized by Nebext and led by Juan Velayos, anticipates attracting 15,000 attendees in Madrid next year.

🛰 Fitur, held annually in Spain, is the world's second-largest tourism fair. As of 2026, it attracts a wide array of participants, requiring companies to stand out amidst information overload. Strategic communication is key to visibility, involving clear goal-setting, identifying target audiences, and leveraging media and social platforms like Instagram and LinkedIn. Effective strategies increase brand recognition, while agencies like Círculo de Comunicación offer expertise, ensuring measurable outcomes like media visibility and qualified contacts.

📅 In 2026, Madrid offers a cultural explosion: Museo Sorolla reopens post-renovation, and 350-piece Queen Victoria Eugenia exhibit runs until April. The Prado hosts a female-focused collection until May. Casa Decor showcases interior design from April 9 to May 24. Three new Michelin-starred restaurants join Madrid's 31 total. Festivities include Chinese New Year on February 17 and Mad Cool Festival featuring 70+ artists like Foo Fighters. Concert highlights: Rosalía, Bad Bunny, and The Weeknd.

💻 FITURTechY, organized by FITUR and ITH, is set for January 21-25, 2026, at IFEMA Madrid. Professional sessions will occur January 21-23 in Pavilion 12. The theme "De Robot a Aliado" emphasizes a shift from tech efficiency to people-centric innovation. Four forums—TechYnegocio, TechYdestino, TechYfuturo, and TechYsostenibilidad—will explore tourism challenges using AI, automation, and sustainability. Grupo Cooperativo Cajamar is the main sponsor. The event aims to inspire and guide the tourism sector.

🏨 Gonzalo Armenteros, Soho Boutique Hotels' founder, identified a tourism growth gap in Málaga, growing his business to 70+ hotels. Alberto Rodríguez Boo, Alda Hotels' CEO, targeted underserved mid-range markets, especially on the Camino de Santiago, expanding into smaller destinations. At CEHAT’s XX Congreso de Hoteleros Españoles in Cartagena, both highlighted hotels as local economic drivers, emphasizing partnerships with local governments, cultural sponsorships, and sustainable practices, like waste management and local sourcing.