García Garrido (Travel Live): “Hemos de aprender de los hoteleros españoles”
💸 Rafael García Garrido, CEO of Travel Live (Nautalia), highlights on January 2025 the importance of learning from Spanish hoteliers who focus on service, not price. He argues that avoiding price wars helps profitability and employee retention, crucial due to low industry wages. García Garrido criticizes the focus on discount-based senior tourism, noting that 60%-70% of seniors have financial stability and suggests leveraging this for better profitability without sacrificing demand.
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